Show Notes:

Rebecca: Hi, lovely ones. The episode to follow is one of the feature interviews in a four part series I’m doing to offer you a little insight into the power of intentional business mentoring.

Rebecca: In this series, I work with four remarkable women in business to help them shift mindset blocks and open up the possibilities available to them as entrepreneurs. Each interview is filled with the most beautiful vulnerability and courage and a truckload of hard and heart truths for what it takes to create a meaningful impact in the world.

Rebecca: If this episode resonates with you, my upcoming 12 week programme, intentional business, the experience for entrepreneurs is exactly what you’re looking for. It’s in this program, the most in depth and incredible experience I’ve ever created, that you’ll get a chance to experience your own intentional business mentoring for yourself.

Rebecca: Enrollment opens for a very limited number of spaces in February 2020. And you’ll find all the details on my website, Rebecca Julie, I am so excited to have you here as part of the podcast. And especially as part of this intentional business coaching series.

Rebecca: One of the things that I think is most special for me is when I get to sit with people who I adore and who are doing amazing things in the world to impact other people and to make a difference with both their services and also the people that they serve in terms of education, which is where you’re moving into, isn’t it? Yes, absolutely.

Rebecca: Yeah. So Julie, I would love for you to introduce yourself and let listeners know what you do and how you make a difference.

Julie: Well, I’m so honoured to be here. Every time I’ve chatted with you before, I always feel like I’m like, Oh, I’m just gonna have a quick conversation. And then I always have these moments where I’m like, Mind blown.

Rebecca: No pressure.

Julie: So I was just so honoured and excited to talk with you today. So um, yes, I My name is Julie Wilhite. I am a wedding photographer. I’ve been a wedding photographer for the last 12 years, and have loved working with my couples and have just that business has just really kind of grown leaps and bounds.

Julie: And it’s really just been kind of effortless, but it’s just kept growing and growing. And I’d loved it a few years ago, after the birth of my second son. I was kind of like, okay, like what’s next for me.

Julie: So that’s when I started to really find a passion really discovered the fact that I love to help other people. And I love I was always helping, you know, my good friends in the industry.

Julie: Were always like, what are you doing for this? Or how do you do this. And we’re always, you know, trading, tricks of the trade and just talking through things. And I was like, I just want to do this for more people.

Julie: So that’s when I decided to throw myself into educating other wedding photographers. So that’s what I have been growing for the last couple of years. And it’s been great.

Julie: I mean, it’s just been an opportunity again, to, you know, take different photographers that I’ll start working with, I do a lot of like one on one coaching. And then I just launched my first course earlier this year.

Julie: And really, it’s just about for me, it’s like okay, I remember when I first started the business and I was just like working like crazy and just burning myself out all the time.

Julie: My husband always say he saw the back of my head more than he saw my face because I was just on my computer all the time.

Julie: And I’ve really just kind of made a lot of decisions in my business about how to set it up in a way that’s to work smarter and not harder and still have a life and really think about how you want your life to be and therefore what you want your business to be from that vision of what your life is.

Julie: And to really have you know, abundance and a lot of space for who you are and not just to your businesses. So it’s really fun.

Rebecca: I love that so much I am so glad that we’re recording is because I think I just want to take that quote and frame it and put it on my wall.

Rebecca: Because I love the idea of abundance, being so much more than just talking about income and profits, you know, like, when we go into business, we’re also talking about an abundance of impact and abundance of lifestyle that we can have, you know.

Rebecca: And that’s what you’re talking about this abundance of autonomy over your own time, and the decisions about where you spend your time, which is essentially our most precious resource, I just love that.

Julie: There’s just not enough of it. That’s how I found to as I get older, as I have children, and, you know, there’s just so much in life that is so beautiful and wonderful.

Julie: But we have to make sure that we have enough time for it, there’s just never enough time. So how do we want to spend the 24 hours that we have in the day, and, you know, eight or nine of that needs to be sleeping, which is much, and sometimes as entrepreneurs, we forget about that part.

Julie: But yes, I do love that I’m just taking someone who is so passionate and loves what they do. But then being able to be like, look what else you can do with this, look how much more you can have, you don’t have to just have your business, but you can be abundant in all different parts of your life as well.

Rebecca: So this is the ethos that sits below your education of other photographers, is that right?

Julie:  Yes, kind of his ability to have you know, have an abundant life or have space for not just your business, being abundant, but also your life and who you are. And like that being abundant as well.

Julie: And I’ve actually just had this big awakening recently where it was kind of like, I was so focused on my business and what I wanted it to be, I felt like sometimes I was limiting who I was to just my business, you know, I had this moment where I was like, Oh, I am so much deeper.

Julie: And there’s so much more to me. And there’s so many other things that I want to do. And the business is an extension of me, but not you know what the depth of who I am.

Julie: And all of that needs to be watered and fed and taken care of in order to be able to do what you love and do it well and not wear yourself out and have fun with it Have fun with business, right? Because sometimes I forget that to just, you know, growing all the time. And it’s like, oh, this is actually fun.

Julie:  I’m actually helping people, you know, it’s not just something that I have to do, or I have to clock in and do absolutely this.

Rebecca: Just those the way that you present, that particular ethos so resonates with me, because it’s also part of the reason that I shifted out of clinical work. And into the business mentoring that I’m doing now, because there were parts of my life that weren’t being fed.

Rebecca:  I was just working so hard at the time and also giving away so much of me, but not in the directions that I wanted to be giving it.

Rebecca: And so when you’re in a position where you’re coming from a service model, and you’re essentially selling your time by the hour, and then shifting into educating others around that, I think come from a place where you’ve really walked the painful talk, you know, you’ve really come from a place where you know what it’s like to drain yourself, drain your giving tank so that there’s nothing more to give.

Rebecca: And I think for people like you and I have gotten to the point where we have to stop and think Hold on a second is just the most meaningful way that I could be living is this the most effective way for me to distribute my emotional, energetic and practical resources.

Rebecca: And I think when you’re stuck in hour, by hour, by hour by hour, and all of it is work based. What happens is, you hit a wall, you’re always going to hit a wall because there’s only so much energy that we have, there’s only so many hours that we have in a day, but there’s also so much and there’s so much energy that we have and that energy changes when you’ve got little ones.

Rebecca: And when you know there’s all these demands of different seasons of life that come along. So I love that so much.

Julie: I love that too. Which is like, you know, just the most meaningful way I live my life or spend this hour poor family, you know, especially when you have kids and never particularly the first ones that get cut when it comes to having yeah You know, the ability to give more absolutely are the most important.

Rebecca: Yeah. So, yes, Julie, I’m gonna ask you to be vulnerable, which I know you don’t love. And I so admire the fact that when I asked you to do this, you just automatically said, Yes, knowing full well that I’d ask you to get vulnerable.

Rebecca: But what are the mindset blocks that are coming up for you now, in business?

Julie:  I think, for me, one of the hardest parts is selling or not necessarily, but like, yeah, just getting the word out to more people, you know, and just having that what I think the blocks for me, it’s just like, I need to grow, I need to have more people hear my message, and I’m passionate about that message.

Julie: But then sometimes I feel like I just, I get stuck, or I get into the to do lists of, I should be doing this or this, I don’t have enough time or I just this, there’s definitely a mindset block as to why I can’t grow more. And growth is one of the things that I want.

Rebecca: In terms of the details of that growth, you’re talking about getting your message out on social media, or emailing your list more or growing your list or letting your list know about and your following know about the offers that you have available.

Julie: I feel like sometimes it’s like I know what I’m supposed to do, right? Like there’s like a cache, we applied for podcasts. And I should be. I’m actually working on a new Education website right now, which I’m super excited about for a long time I, I just have a lot of excuses.

Julie: Sometimes that come up is why I can’t do the things that I need to do. Or, Oh, I should really create other posts that’s really meaningful. But I I’m just like, Oh, I don’t have time for that at this moment.

Julie: And then sometimes I’m like, I think it’s just an excuse. I do have the time. But I just feel like there’s some blocks there as far as where I’m maybe spending my time or what I’m saying it’s possible. And what I’m saying isn’t possible. making any sense?

Rebecca: Absolutely. I like to call it procrastination productivity. It’s where you shift your energy to the easy things on your to do list rather than the confronting things.

Julie: Yes, yes.

Rebecca: Yeah, because the to do list never disappears. And so I think sometimes it’s really easy for us to choose activities that do need to be done, someone needs to do them.

Rebecca: But they’re not necessarily the activities that will move the needle forward, especially when it comes to scaling or growth. And what I want to get to the bottom of is exactly what these blocks are for you.

Rebecca: What’s causing the procrastinate productivity, because usually when this is happening, it’s a form of mild self sabotage. It’s, it’s designed to keep you safe emotionally.

Rebecca: Rather than doing the thing that you’re the fear Centre in your brain gets a little fragile about.

Rebecca: And so let’s say that part of the problem is not enough people out there know that you’re moving into this education model, and you have all this knowledge that you’re packaging, to be able to help other wedding photographers be as successful as what you have.

Rebecca: So part of the problem is that this knowledge exists within you and you have it ready to go for other people to purchase. But there’s both a marketing issue where you’re not talking about it enough.

Rebecca: And then there’s a sales issue where you’re not telling your following that you actually have offers available. It’s kind of like the opposite there. And you wonder why you don’t have sales, but you’ve never told anyone about the hidden on your website.

Rebecca: People have to click five different places before they actually get to a sales page.

Julie: Yes, which is my website right now. Right? Just why I’m excited. fixing that one problem.

Rebecca: Yes. Right. Making the website live and delaying that is about staying emotionally safe. And so what happens is, generally, we get to a stage in business where we’ve done certain things over and over again, and we get really comfortable with that.

Rebecca: Our brains like to do what they’ve always done, and they like to stay where they’re comfortable. And where the success is almost guaranteed.

Rebecca: You know, and what you’re asking your brain to do after 12 years in business. Is to shift into a different model altogether.

Rebecca: And to offer an entirely new set of services, but in the form of packaged knowledge to a different market out there, rather than marketing to couples who have all this evidence of how brilliant you are with your photography, you’re now talking to other wedding photographers from a business to business basis.

Rebecca: And what that does is it makes the fee Centre in your brain get loud. Because you’re not just providing a service that couples can’t do for themselves. That’s pretty easy, right?

Rebecca: You just go in as the expert and ask them a few questions and turn up on the day, and you do your thing, your skills are honed, but now you’re talking to other businesses, you’re talking to other businesses about what you can offer them in terms of your skills and knowledge, and that can feel confronting.

Rebecca: So what I want to know is what’s confronting about it, when it comes to thinking about marketing your courses now, what shows up within you? What does your mind say?

Julie: I think sometimes I’ve always had, which I’ll say this, and people that know me will be like, wow, like, I’ve always had a hard time. I had an easier time talking to several people like one to three people at a time.

Julie: You know, but then when it gets to bigger groups of people, I have a hard time maybe finding their words, I have to think more. You know, I’m like, Oh, am I gonna say the wrong thing? Or am I worthy of this? Or? I don’t know, I guess maybe that won’t resonate as much as I think it will.

Rebecca: So fear of judgement. And what what’s behind fear of judgement is, am I good enough, which is self worth. And this is the dilemma that comes up for every single business person I’ve ever worked with.

Rebecca: In fact, I would say every client I worked with when I was working as a clinician in my therapy practice as well. But especially in business, the questions around will this resonate for people will? Will I get like so my next post, you know, will when I launched this course, will I actually make sales.

Rebecca: What’s behind that kind of stuff is also how you’re interpreting sales likes, and those types of things as results in your business as in, do people value what I have to say. And if they do or don’t, or how whatever measurement we’re using is that valuable value, you’re making it mean something about your inherent value as a human being.

Rebecca: So there’s not separation between who you are as a human and the results of your business. Instead, the two become intertwined. And when the two become intertwined, it makes it difficult to just put your work out into the world without the entanglement of fear of comparison, fear of judgement, fear of rejection, fear of it not resulting in anything that you’re hoping for.

Rebecca: So kind of fear of putting your dreams on the line. And that’s because you’ve tied your worth as a human being to the results of your business. So yeah,

Julie: I could probably say that, I don’t do that. But I pretty much do do that. Do you know what I’m saying is somebody who’s like, Oh, no, I don’t think that like I have lots of other things. But then it’s like deep down in your subconscious. It’s still beliefs that make it not believe.

Rebecca: So $64,000 question, how do I just stop doing that? I think probably the answer that you may not like to that is, I’m not sure that we can. I’m not sure that we can.

Rebecca: I think it’s I think it’s pop psychology to just go, we’ll just, you know, think positive and separated out and understand that the results of your business have nothing to do with who you are as a person. Just say that to yourself each morning in the mirror.

Rebecca: No, I’m not going to give you that kind of advice, because understandably, you’d want to slap me. And so instead, what I want to talk about is our evolution and the fact that we’ve actually evolved to be so concerned about belonging that it’s wired into our DNA.

Rebecca: And so instead, we can’t actually turn that off. But what I will say is, we can strengthen our relationship with ourselves to instead be able to focus on the business activities that we do on a daily basis to be able to move towards growth, rather than to stay in a on an emotional avoidance roundabout, which is keeping us safe.

Rebecca: Right? So there’s two things here, it’s kind of accepting that, whenever you put yourself out there, there is a part of us part of our DNA that is like, Am I going to be liked, you know, we can’t turn that fat off.

Rebecca: But you can also just accept that that might show up and not let it stop you from doing the things that are going to grow your business. Yeah. And this is what I’m thinking might be sitting at the bottom of the procrastinate, productivity, you know, it’s so much easier to do the behind the scenes stuff than it is to show up visibly to your people to your following to your potential customers, and talk about what you have available that could help them make an impact on the world themselves.

Julie: Yeah, yeah. It’s always reminds me too, of like, when I first started my business, when I first started, like, photography, wedding photography, yeah, like, I had so many issues with self worth, and cried all the time, and was just, you know, every time I shot something, I was like.

Julie: This is terrible. And I would just cry myself, are described all the time, you know, and like, now that is so like, I’m very confident and what I can deliver for that. And like, I don’t worry about that anymore.

Julie:  And I keep trying to remind myself that, that I will get there eventually with speaking, as well, you know, but yes, I just have to move forward anyways,

Rebecca: I think it’s about also understanding that brains respond to evidence. And we need to gather enough evidence for neural pathways in the brain to rewire in not even require you not changing anything, you’re just developing a new skill.

Rebecca: And so as you practice this skill of speaking to more people, what happens is exactly the same thing has happened, when you first started out as a photographer, you might do the first couple of events, or even putting videos out online, if you want to start doing that.

Rebecca: And you’re imagining that more people are going to see those videos, then 1-2 people, you know, in those times, you still might evaluate it as, ah, I didn’t feel comfortable, or it wasn’t as smooth as what I wanted it.

Rebecca: But the more you do it, the more your brain builds evidence to be able to say, Okay, this is now a skill in my toolbox that I’m capable of doing. A self belief comes from that evidence, self belief doesn’t come first.

Rebecca: So you don’t need to scroll too far on Instagram to find some quote, that’ll just say, Just believe in yourself. That’s honestly not that easy. And I really don’t want people to walk away 

Rebecca: Thinking that they have to believe in themselves in order to be able to create results in their business, that’s not true.

Rebecca: In fact, the more you put offers out there, and the more you just show up over and over again, to do the speaking to do the marketing to tell people about your offers, the more your brain develops evidence of the fact that you can do this. And you can survive when those offers don’t go well.

Rebecca: And you can continue making offers to test out whatever it is to find the sweet spot for your audience.

Julie: I like that.

Rebecca: Because this is part of it. I think, too, especially when you’re moving into an education model in business, and that education is available online. There is so much of what we do that sometimes can’t be predicted.

Rebecca: You know, you can put up a post that you think is incredibly meaningful, and it bombs you can make an offer that you think is exactly what your audience needs. And yet, the messaging is off in some way and doesn’t resonate with your audience and you don’t make the sales that you want to make.

Rebecca: There’s the algorithm changes and not enough people see your Facebook ads, you know, there’s so many things that are outside of our control that it’s really important to be able to sit in a space where the practice is in continuing to show up rather than in tying your worth to the results.

Julie: Hmm, yeah, I like that. Because it’s awesome.

Julie:  First game a little bit right. Just What resonated in my mind too, is about the fact that like, if you just hold yourself accountable to showing up again and again and again and again, and again, like the numbers game, like, eventually, we’ll just, you’ll figure out what works exactly.

Rebecca: I’m a big believer that people that you look up to, that you aspire to that have done really well in business.

Rebecca: Not the people who have some secret knowledge that you don’t have, or have some insane talent that you don’t have access to. They’re the people that are consistent. And they’re the people that just have the grit to keep going.

Rebecca: Because one of the things that I see people doing is just giving up before, they have a chance to really get a hold on the skills and the ability to just keep showing up to their audience.

Julie: Yeah, well, I mean, God, I had a business coach when I first started and, you know, she was just like, we got to create your first offer. And I created that first offer, you know, and she’s just like, and then of course, it bombs.

Julie: And she’s just like, that’s just a part of it. Again, just it was easy. You just have to keep going. Because, yeah, the point where most people will stop, because I want to make it you have to just,

Rebecca: Exactly. So my next question is, if you were doing the things that were helping you to grow, rather than things that were safe, emotionally, what would those things be?

Julie: Well, I think that some of the things that I could be doing, I am very consistent with certain things I have, when there’s things in my mind that I’ve decided are, I have, they are a part of my business, and I’m doing like my newsletter.

Julie: I send out a newsletter every week. And that is not something that falls through the cracks. There are certain things like probably social media is where I probably get caught up.

Julie: Because maybe I think that I’m supposed to say something super meaningful or overanalyze it, or I think it’s social media, like I haven’t made it. Okay, let’s make a really stupid example. I have not made an Instagram real yet.

Julie: I can’t be myself about like, you haven’t either, like, Oh, I should be doing an Instagram real if I actually want to grow on Instagram. But it sounds like the most like the biggest, like Mount Kilimanjaro, like, I do not want to do an Instagram real.

Rebecca: I don’t think that’s a silly example at all, I actually think it’s a very real example of the things that we can convince ourselves going to make the difference between where we are and where we want to be.

Rebecca: But are they really, because one of the things that I have been showing over and over again, is that social media following social media engagement doesn’t necessarily translate into profit, doesn’t necessarily translate into sales doesn’t translate into customers who are your ideal customers.

Rebecca: And so I think, again, it’s about coming back to one of the actions that are meaningful for the results that you’re looking for, versus the actions you think you should be doing. Because that’s what the app has offered. And that’s what everyone else has decided to do, you know?

Julie: Yes. Yes. And I can even say that about social media and think it’s not not that it’s a dumb excuse, but it’s just it’s sometimes I let the noise in my head that I’m not doing that.

Julie: Overshadow what I probably am doing Yeah.

Julie: What I am accomplishing is pretty damn good. And so why do I beat myself up about a stupid reel?

Julie: Yeah. So yeah, I probably need to make a list of the things that I think would be the most. And actually, the things that I do think would be the most influential my business I’m actually doing, right.

Julie: So I’m creating, I’m separating my audiences now. I’m creating a new website for that education piece. You know, I, and doing certain things to grow my list. Like, I’m going to have a quiz on my website, which sounds just like a fun thing that I’ll be doing.

Julie: And what was so interesting too, is I was like, I want to be more podcasts. I’m going to start this and then you probably messaged me, maybe a couple days later.

Julie: Wow. And I was like, ah, I just put that out in the universe. Yeah, I need to do that more often. Absolutely. I think Yeah, just getting myself out there more and talk more, and connecting with people more and not taking myself so seriously. Are some of the things that I need to do.

Rebecca: And perhaps also where we started this particular tangent is acknowledging and giving yourself credit for what you’re already doing that has already transformed your business in the last 12 months. fair to say that even less, maybe eight months?

Julie: I think I started it. Um, April of last year, it was the start of my newsletter.

Rebecca: And you launched your course earlier this year?

Julie: August. Yeah, it was not that long ago that I did my course, Ryan. And I already know what I want my second course to be.

Julie: Why don’t we do that ourselves, too. I’m like, never creating a course again. But I actually really liked the process of making the course. And I’m like, Oh, my goodness. Now I’m gonna add this in the course of this on the course.

Julie: And like, there’s so many more ways that I want to help people. And like, every time I hear something, I’m just like, oh, that would be great. Like that would really help. You know, my computer had another section in.

Julie: But yes, I just think I didn’t. Yeah, I just need to have more fun with it, too. And just, yeah, not tied into my worth, and make it more about having fun with it about testing about seeing what resonates with people. And yeah.

Rebecca: yeah, so perhaps coming from a place of curiosity, rather than a place of fear and scarcity?

Julie: Yes, absolutely.

Rebecca: With the entire process. What would it be like if I added this section to the course? What would it be like if I launched the course again, before I’ve got all these sections in it that I desperately want in it? What would it be like to make that a different course versus cramming in everything that I think I should cram into this particular course?

Rebecca: Because I think sometimes that’s what we can do, too, is make it bigger than Ben Hur, and then make it difficult for our students to work through that amount of information.

Julie: Oh, totally. Absolutely. Yeah, definitely do that. offline and taking out the fluff. That’s not necessarily important.

Rebecca: Yeah, exactly.

Julie: But it’s been a hard year for wedding photographers. And I really, you know, as far as mindset blocks have just been, that I’ve seen so many of my peers, you know, including myself struggling, is hard to continue to market to, which again, at literally, as I’m saying that, like that means there’s more challenges that I need to solve.

Julie:  But sometimes you can just get into that space of working all going down the shooter.

Rebecca: Absolutely. You know, a year that has been horrific for so many people, you know, you can’t solve the challenge of the pandemic. As one person, I mean, you can give suggestions, but I’d be careful about putting that on your shoulders as something that you need to come up with some kind of solution for wedding photographers out there that want to survive, you know.

Rebecca:  Because a lot of this has also been about you surviving. And you being able to still maintain the motivation and the inspiration for the new education piece in your business. And you have survived and you have to make have maintained that, that place of inspiration, albeit there’s been times where you felt exhausted and overwhelmed like everyone else, and I think that’s completely reasonable.

Rebecca: I think it’s really important for you to give yourself space to still be human, and also be educated. But being educated doesn’t mean that you have to have all the answers and not be feeling yourself. Yeah, that sounds wrong. I don’t mean like selfie.

Julie: I know what you mean.

Rebecca: Like, when that came out, I was like, Oh my god, wait, we’re actually recording this at like, 5am my time listeners. And so as I’ve said, certain centres, I’m like, No.

Julie: So funny, because as a wedding photographer, sometimes too. I’ll be like, talking to my clients as we’re on getting them to do things, right. Yeah, I’ll never forget some really stupid things like, yes, you know how I like it. I like it like that. I just love, love, love. Like, yeah,

Rebecca: I’m lucky you get me. You knew what I meant. Thank you, Thank you for your grace in my lack of eloquence right now.

Rebecca: So it sounds like the least would be a place to start with the things that you that would move the needle forward rather than Just keep you on an Instagram reel panic roundabout.

Julie: I just need someone to tell me I don’t need to do Instagram reels. Well, I

Rebecca: I don’t have any plans to do Instagram reels. EVER.

Julie: You don’t want to get your dancing shoes out we’re talking about I’m just kidding.

Rebecca: Have you met me? No. It’s not gonna happen.

Julie: Yeah, I know, I know, there’s just certain things. I mean, there’s a reason why I never got on tik tok.

Rebecca: There are many reasons why we don’t do certain things. And I’m a big proponent for the fact that business needs to be sustainable. And for business to be sustainable.

Rebecca: And for you to be making the decisions about your business, then you need to be doing things in your business that you can continue to do not things that you’ve got to psych yourself up to do once, and then you constantly dread doing them the next time. I don’t believe in setting yourself up for ongoing tasks that you hate.

Rebecca: And when it’s about visibility, I think that’s even more important because you can’t outsource it. So you’re not going to start doing Instagram rails and then say to your assistant, can you take over because it’s a task that I really hate.

Rebecca: It’s not like bookkeeping, you know, where it can be done behind the scenes. But I think that’s really important. I think it’s really important for you to commit to visibility on your own terms.

Rebecca: That doesn’t mean you don’t do it. And it doesn’t mean that it won’t be uncomfortable, it might still be uncomfortable to go live every now and again, you know, or whatever it is that you choose.

Rebecca: That’s more comfortable for you. But I do think it’s about being able to assess your visibility in a way that is sustainable.

Julie: That’s so true. creating a sustainable, sustainable visibility plan. Oh,

Rebecca: it sounds like a workplace health and safety plans. That’s very corporate. But it’s meant to make life easier for you. Absolutely. And I I truly believe that once you find a set of systems that are sustainable for you, then success comes your way in a way that a sorry, from a place of ease and flow, rather than a place of force and scarcity.

Julie: I just want Yeah, I want ease and flow. And you can tell when you’re in ease and flow you

Rebecca: Like when you make a decision to go on more podcasts, and then I send you a message. That’s not difficult, you know, and I’m not saying that you can necessarily woowoo manifest every result you want in business.

Rebecca: But I am saying that it’s important to do it your way, not the way that you think everyone else is doing it. Yes. So, on that note, what are you taking away from this, Julie?

Julie: Well, I love what we just talked about when it comes to creating the plan based upon what resonates with me and what I like to do, right, it’s so easy to fall into what everyone else does and what I’m supposed to be doing.

Julie:  I’m supposed to follow this pattern or this roadmap for growing a community or getting your word out there and like I like I had like how it feels to create it for myself. And Julie Julie eyes it

Rebecca: Oh, Julie.

Julie: Yes, is sustainable and fills me up? Yes, Julie it? Um, because Yeah, and I and I love the idea of just, you know, continuing to show up, and that it’s a numbers game. And then it can be a game number one doesn’t have to be so serious all the time.

Julie: And you can try certain things, they may not work. You try something else. That’s not a big deal. But yeah, my goal is definitely to find what feels good and to find my new flow in this certain adventure.

Julie: Because I know it’s possible. I’ve done it before with my wedding photography with photography in general.

Julie: So I just have to believe in myself that it will.

Rebecca: Develop the evidence so that you can believe in yourself. I forgot that part. 

Julie: love that part too.

Rebecca: Yes. It’s really important to develop the evidence rather than expecting yourself to just spontaneously believe in something that doesn’t necessarily exist for your brain yet.

Julie: Mm hmm. Yeah, I’m the youngest of three sisters like I can you know, I was the baby you I’m sure I let people talk for me all the time. You know, as far as not always exercising my ability to be able to speak for myself.

Rebecca: Yeah, one of the things I want to say around speaking up for yourself from being able to put yourself out there more is also that needs to be sustainable, as well.

Rebecca: And it’s very important that you, Julieise  that too, because the way you speak and the way you offer yourself needs to be needs to fit for you, and needs to allow you to show up authentically, as you are, without having to put on some kind of front that you think others want or need from you.

Rebecca: Yeah, you don’t need to tell him to the Tony Robbins of wedding photography educators.

Julie: I know, if you ever feel like sometimes when you’re so nurturing just the business side of yourself. You could almost sometimes forget what your authentic self would do or say. Absolutely.

Julie: Do you know what I’m saying? Yeah, never happened to you’re just like, you’re like, what does my authentic self say, I don’t even know, you know, I have too many other voices in my head.

Rebecca: That happened to me when I first started learning to sell online. And I started doing videos that were quite salesy, but I didn’t feel like me. And even writing in a certain way didn’t feel like me.

Rebecca: And I was doing it because I saw other people doing it, I felt that’s what I had to do. I felt that’s who I had to be. And I was just trying to develop this kind of masked version of myself, this kind of business version of myself that matched other people that saw online that I thought I had to emulate.

Rebecca: But it was never authentic. And if something’s not authentic, it requires so much more energy than what it would if you were just coming from a place of you.

Rebecca: And so this is what I mean about finding your own path, both showing up both how you speak both who you speak to, on what level you speak to them, as well as what actions you need to take on a daily basis that are going to move the needle forward in your business, they might be different actions to what I would take depending on what I’m comfortable with.

Rebecca: But this is about finding a sustainable path forward for you, that is also authentic for you, because that’s what’s going to keep your business going. And that’s what people are going to buy because people buy you.

Rebecca: Especially when you’re educating people by you first and foremost, they buy your knowledge second. But if you’re offering that knowledge for a place that’s consistent with who you are, then it’s no longer the struggle to package it up, package yourself up in a way that you think you should be.

Rebecca: And then you end up in a massive struggle with that, because you’re actually not. Yeah. So I feel like I’m gonna leave you with some homework,

Julie: please. I love homework.

Julie: Is that funny that I say? No.

Rebecca: Look, of pure joy on your face means that I believe you. I actually believe you.

Julie: Please, like, tell me how to fix it, tell me what to do. Tell me what to do!

Rebecca: The thing that I want you to do is not necessarily the to do list. Because I think you already know what that is. This, the thing that I want you to do is to perhaps have a journaling session or a conversation with someone that you trust, where you can really get to the bottom of what is authentic.

Rebecca: Julie in business, if you were in a place where you were running your business authentic to you, what would that look like and have a think about marketing, sales operations, and the types of courses and products that you offer.

Rebecca: So each of the areas that you would consider being crucial, crucial to your business, and stop and have a think and maybe make some notes on what each of those areas would look like if they are authentic to you, what you would do and what you wouldn’t do.

Rebecca: Because I think sometimes knowing what we don’t do because it doesn’t fit for us. It’s just as important as knowing what we will do. Yeah.

Julie: Like that. That won’t be easy. But

Rebecca: But this is also why I’d prefer you to do this kind of off air rather than me just firing these questions at you now and saying so what are the answers what’s what’s authentic to Julie I do think it needs some some semblance of being able to stop and reflect on that.

Julie: Yeah, absolutely.

Rebecca: So thank you so much for being so vulnerable today. God I love speaking to you I always do. I always just love seeing your face and getting a chance to see what you’re up to. Can you please let listeners know where they can find you?

Julie: Absolutely. So I am probably most active on Instagram so, so it’s @Julie Wilhite photography, and my website’s And you can find my education stuff there. But my new website will be Julie Wilhite education comm that is coming soon, hopefully January 1st.

Rebecca: Wonderful. Am I going to note that this episode will be airing after January 1. So I’ll include all those links in the show notes, including your education website when it comes out. Hello, thanks so much, Julie

Julie: yeah, and you can find my newsletter, which is my heart what I love to every week, drop in your email inbox. And yeah, that’s where you can kind of connect with me as well. Brilliant.

Rebecca: Thank you so much for coming on. And for sharing your heart. I’m just really grateful that you offer this space that isn’t necessarily all that easy for you because I know that this stuff is sometimes confronting to talk about. So thank you for being here.

Julie: Thank you for having me. I appreciate your time.

Rebecca: Lovely ones. If this conversation has resonated with you, then my programme intentional business, the experience for women entrepreneurs is for you. It’s a 12 week experience of intimate group coaching, amazing guest speakers and supportive community that’s designed to take you from where you are to where you want to be in business and in life.

Rebecca: Doors open for very limited spaces in February 2021. And if you want first access, then jump on the waitlist now you can jump on the waitlist at Rebecca forward slash waitlist.

Rebecca: That’s one-word waitlist and this is the most in-depth transformative program I’ve ever created.

Rebecca: And I can’t wait to see what’s possible for you on the other side of it. Lovely ones, thank you so much for listening to Hello, Rebecca Ray.

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