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Show Notes:

Rebecca: Hi, lovely ones. The episode to follow is one of the feature interviews in a four part series I’m doing to offer you a little insight into the power of Intentional Business mentoring.

Rebecca: In this series, I work with four remarkable women in business to help them shift mindset blocks and open up the possibilities available to them as entrepreneurs.

Rebecca: Each interview is filled with the most beautiful vulnerability and courage and a truckload of hard and hard truths for what it takes to create a meaningful impact in the world.

Rebecca: If this episode resonates with you, my upcoming 12 week program, Intentional Business, the experience for entrepreneurs is exactly what you’re looking for. It’s in this program, the most in depth and incredible experience I’ve ever created, that you’ll get a chance to experience your own Intentional Business mentoring for yourself.

Rebecca: Enrollment opens for a very limited number of spaces in February 2020. And you’ll find all the details on my website, Rebeccaray.com.au.

Rebecca: Lovely ones. Welcome to the final episode in intentional business, the coaching series that I’ve been doing in the lead up to my program, Intentional Business, the experience for women entrepreneurs.

Rebecca: Today I’m talking with Amy Wyhoon, and I’m very excited to dive into Amy’s business. Amy, would you mind telling the listeners what you doing, who you help, please?

Amy: Sure. I’m a Facebook ad strategist at Sugarpop Social, that’s my business. And I help generally women in business but coaches coast creatives and service providers with their Facebook advertising, getting them in front of people that want their services or products.

Rebecca: In other words, your shooting star that businesses desperately need.

Amy: Some may say that, yes.

Rebecca: I’m gonna make that your tagline. Because I think it’s true. It took me a long time in business to really understand the power of paid marketing. And for a long time, I tried to do everything myself and do it organically, until I realised that the people I was looking up to in business that were very successful, were doing a lot of paid marketing.

Rebecca: And we’re not learning that skill themselves. And so, for me, I think one of the biggest leaps I ever made in business that has been the most successful has been not only to outsource my paid marketing, particularly my Facebook advertising, but also to invest in that side of my marketing to make sure that my business has the best chance of getting in front of the people that I can really help.

Amy: Absolutely. There are so many people out there and you’ve probably seen all the comments in groups. You know, Facebook ads don’t work, but they do. You just need to find someone that can help you do them to get what you want out of them.

Amy: It’s hard there’s lots of moving parts. There’s lots of changes always happening and when you work with someone that’s in ads, everything every day, yeah, like they is they have more knowledge of how it works then if you’re you know trying to run your business and do your paid marketing and your organic marketing as you said it’s an investment in your business.

Rebecca: It’s also an investment in getting time back because no offence but I bloody hate marketing I do I am I am no good at it. Just good at doing the stuff that is in my zone of genius,

Rebecca: Two: I find it totally overwhelming like if I had to someone suggested to me actually close business friend of mine suggested Oh, I’ve just done this Facebook marketing courses Facebook ads course you should do it and then you can do your own ads. And I was like all that says to me is that I’ve got to spend more time that I don’t have learning a skill that I don’t want to know.

Rebecca: And then spending time in setting up my ads and testing them which I don’t want to do. So the the whole idea of marketing I find it overwhelming and quite confronting and One of the most freeing things I’ve ever done is outsource that to leave that up to an expert like you. Because I don’t want to be the expert.

Rebecca: You know, like, you say you’re in it every day, you know, the changes that are happening all the time, if I have to think about that, as well, as the content I’m trying to create, my brain would explode.

Amy: Yeah, like, That’s exactly right. You’re, you know, your zone of genius is not in that area. So you’re going to get more value. And time time is so precious.

Amy: You know, we don’t want to be doing things that we don’t have to be doing. No, I want to be spending time with the family. So you know, all outsource things that I can get someone else to do.

Amy: But I do like the the advertising and the stats and the data and working out what’s working. But yeah, it’s testing and knowing how to test and all the changes and keeping up with all the, the ins and outs of it.

Amy: So yeah, I enjoy that. And it’s a part of like everyone’s business, and I like to help people I do get quite invested in people’s businesses when I work with them. So

Rebecca: I love that you love what you do, and you love the outcome of what you do. Yeah, especially my bookkeepers like that as well. I have a bookkeeper. This is one of the first things I outsource because I hate bookkeeping.

Rebecca: With a passion and she’s like gets off on it, I just look at her and go, there’s something wrong with you, like, do you need therapy? She absolutely loves it.

Rebecca: And I think when you’re working in your zone of genius, you can truly make the biggest impact, particularly if you have skills and a love for the thing that you do, that someone else inevitably doesn’t want to do.

Rebecca: So I love that that’s what you’ve made your business out of. But what I’m really interested in today is, as with all of us, there are blocks that show up.

Rebecca: And when you’re running your own business, there’s so much meaning behind that and so much investment behind that often, not just for business results, but also for lifestyle and for the type of life you’re out to create for yourself and your family.

Rebecca: And because we invest so much of ourselves in that, and in the outcome. Oftentimes, we hit various walls along the way, because we’re human. And because humans are generally fearful, and stuff crops up.

Rebecca: So what I wanted to do today is create a space where we could dive into something that’s cropping up for you.

Amy: So I suppose I refer to myself as the perfectionist procrastinator often be procrastinating or scrolling, you know, all the things that get in the way of the work.

Amy: And it’s just the little things, you know, like, there’ll be something that I like, and I make it into these big thing that needs to be done and then sort of gets bigger and bigger, and I put it off and put it off.

Amy: And then you know, it’s not at the end of the day. But that’s like probably my biggest thing in business that I procrastinate a lot.

Rebecca: And you procrastinate because there’s a fear behind not doing it perfectly, or that you have to do perfectly.

Amy: I think so. Or that Yeah, I just make it. Yeah, like it’s a task that becomes bigger than it needs to actually be like, I just build it up in my mind that it’s this really big thing that isn’t really big.

Amy: So that’s probably one of my blocks, I am getting better at recognising when I’m procrastinating. But it’s always there. It’s always there. So I just have to sometimes remind myself that stop.

Amy: And I suppose recently, I’ve had a big thing with what I’m worth, okay. There’s a lot of like people doing what I do charging various amounts. And it’s like, you know, it’s not that time for money.

Amy: It’s the skills and the expertise and that sort of thing. So that’s been a big, I suppose learning curve this year, but I think it’s always still I think it’s still relevant fit.

Amy: Like, you know, you’re always credit. Well, I feel like I’m always questioning, you know, is that, okay? Like you’re my prime, you know, pricings have always been my issue.

Amy: You know, how do you price your services when you just want to help people but you know, at the end of the day, it is a job that I’m doing and I am potentially making them lots of money.

Amy: So yeah, that’s a bit of a mind block that I have within the business too, I suppose.

Rebecca: And it’s a really common one. So I want to come back to that. Let’s start with procrastination. And then we’ll move on to the money blocks. So procrastination and perfectionism are inherently intertwined.

Rebecca: They often go together. And perfectionism is all about fear. It’s all about your unconscious self trying to protect you from the things that we feel most just human beings that threaten our sense of belonging.

Rebecca: So that’s things like being judged negatively, potentially being rejected, potentially failing, or potentially being embarrassed or shamed in some way.

Rebecca: And so what perfectionism does, is tries to set you up for being perfect so that you can avoid all those things. Because perfection doesn’t exist unless you’re a robot or a computer.

Rebecca: What that sets you up for his constantly delaying the task that you need to do because it becomes incredibly overwhelming that you have to meet this unrealistic standard.

Rebecca: This unrealistic standard that you’ve set for yourself, because usually what happens with people who have a personality that leans towards perfectionism is that we have years I say, we because been in these shoes for a very long time.

Rebecca: We have decades often of practising trying to meet our own standards, and usually the standards are coming from nowhere else other than us. And that doesn’t always make it easy.

Rebecca: Because sometimes it’s our own stuff, that’s the most difficult to remove, you know, you can’t just decide that you’re going to lower the bar and therefore be okay with that.

Rebecca: It doesn’t work. Yeah, and I’m sure you are trying, but it’s just not that simple. You know, that would be like scrolling through Instagram, and coming across some quiet quote that says, you know, good enough is enough.

Rebecca: And therefore, you just have to accept that, you know, full well that you might understand that intellectually, but it doesn’t translate into your emotional world, where the pool of perfectionism still feels really strong.

Amy: Yeah, yeah. I mean, I’ve been the space out of business as well, this is something that I’ve been, you know, doing a lot for a long time.

Rebecca: Yeah.

Amy: And obviously, having your own business, yeah, I’ve sort of seen and let go, you know, there’s lots of quotes and that sort of thing. And, you know, I am starting to go or actually don’t need to be up here, like, you know, at the top, when I can just get things done at a, you know, I’m really like, so that’s my big thing like that done is better than perfect.

Amy: I really tried. That’s kind of what I just keep trying to focus on, because sometimes you’ve just got to get it done. But I know that it’s always, it’s always lingering.

Rebecca: So what I want to talk about with the lingering part is that you following the Done is better than perfect philosophy is building evidence for the neural pathways in your brain to why in a certain way, so that that Dan is better than perfect becomes your reality.

Rebecca: So perfectionism, yeah, I’ll break it down. Perfectionism sits in your, almost your personality style, you know, generally perfectionist, find it really hard to turn off that drive to meet a certain standard.

Rebecca: So rather than trying to just get rid of that and be a different person, instead, what you’re doing by giving yourself permission to just complete this task as you can, to the standard that you can slowly build evidence in your brain.

Rebecca: Brains need evidence to change, we don’t just change by telling ourselves something, we actually need to see it for real in order to be able to make the change.

Rebecca: And so every time you do something to a good enough standard, rather than a perfect standard, your brain logs that as Oh, it wasn’t perfect, but it was good enough and everything turned out fine. Huh, tick?

Rebecca: Okay. Interesting. And the more you log pieces of evidence like that, the more this done is better than perfect. Philosophy actually becomes the reality that you live in.

Rebecca: And then the more time you have back on your hands, because the less time you spend procrastinating. Does that make sense?

Amy: Yeah, it does.

Rebecca: So what procrastination is about is fear. And usually it’s fear away. In your case, it’s the fear of failing or not getting it to the standard that you’re looking for.

Rebecca: Sometimes it can just be fear of a task that you don’t like. You know, yeah, there’s a lot of that. That’s when I stop and think to myself, “Hmm, what else do I need to delegate?”

Rebecca: Because I’m being told here that you know, this procrastination is telling me that I don’t like doing something. But when it shows up in things that you actually can’t delegate, like, for me, it shows up around writing.

Rebecca: If you’re going to be an author, you can’t delegate the writing, unfortunately. And yet, what happens is, I will still procrastinate around writing. And that’s all about perfectionism. It’s all about the worry that what comes out on the page won’t be good enough for my publisher.

Rebecca: Yep. And that will be happening for you as well. But the more you develop this practice of doing something to a good enough level, the more your brain marks each of those occasions as something worth repeating.

Rebecca: And then as you see that it works out to be fine. And you save time and you save emotional energy. And actually, that’s only the standard that you have to meet, you don’t need to get perfect, then all of a sudden, what is available to you in business expands and opens up because you no longer need all this time to spend overthinking and agonising over something because it’s not good enough.

Amy: Yeah, that’s, that’s really yeah.

Amy: Processing all that, because that’s it. Yeah, I can see how that has had some impact over the last Well, I reckon definitely the last 12 months.

Rebecca: Yeah. And once you get, I don’t know whether this has worked for you as well, but I’m wondering is, as the business gets busier, and you get more in demand, you don’t no longer have time to procrastinate, like, you know, like you once did, and you no longer have time, to agonise so much over one particular task for one client because there’s another client over here that needs you.

Rebecca: And so the more the business shapes you and pushes you to just keep getting your service out there because that’s what your customers need, the more you’ll find that the evidence keeps increasing in your brain.

Rebecca: Once the evidence increases to a certain level, what happens is you’ll actually get a dopamine release in your brain each time you do something to completion, rather than to perfection.

Rebecca: Now dopamine is a neuro chemical in the brain responsible for giving us a sense of motivation and reward. It’s what creates addiction. Yeah. It makes us feel good.

Rebecca: You know, like, if you you’ll initially get this from procrastinating. So procrastination delays, yeah, delays the fear and delays the thing that were dreading.

Rebecca: Yeah. And you get a little spike of dopamine that says, Oh, thank goodness, I don’t have to do that right now. And this is how procrastination becomes a habit.

Rebecca: But the busier you get, and the more focused you get with your productivity, what will happen is eventually that dopamine will spike at the point of completion, which means that you then are driven more to just complete to the standard of done and good enough rather than perfection.

Rebecca: Okay. So this is where you’re headed, the more you practice with just completing your tasks to that acceptable level. And I’m not saying you’re not doing a good job, you’re doing an excellent job. I have no doubt about it.

Rebecca: But I’m talking about your own standards. Yeah, you. But the more you give yourself the chance to do that, the more evidence your brain is building, and the more it’s going to reward you neurochemically for doing that.

Rebecca: So the answer to this is to just keep doing what you’re doing. Yeah. And to understand that each piece of evidence, as hard as it might feel to build at that time, is actually rewiring the neural pathways in your brain. So that the more you do in your business, the easier it becomes.

Amy: Yep. Yep, I can see how that’s Yeah.

Rebecca: But the bad news is perfectionism doesn’t disappear. And sometimes it can show up in other areas. I was talking with my wife about this the other day, she said, my wife is a musician.

Rebecca: She’s a multi instrumentalist, vocalist and recording studio owner and producer of other people’s music. And she used to spend, oh, my goodness, ridiculous amount of time, just being so perfectionistic about the piece of music to the point where it would take her months to complete, you know, and delay people’s projects because she was trying to get it perfect.

Rebecca: And she has really come leaps and bounds to be able to let that go to just get the music done to the standard that she knows the client will be happy with rather than her standard, which is perfectionism.

Rebecca: Yeah, but what she’s also noticing is that then once she overcomes that perfectionism will sneak up in another corner of he rbusiness.

Rebecca: Like deciding what colour her logo should be, and deciding whether or not she has a service menu for her record recording studio, like a price list and deciding what font that will be, what we might call Procast-a-branding.

Rebecca: Yes. And that’s all about fear around selling and marketing, you know, so she’s no longer perfectionistic about the music itself, and her own skills, but it’s transferred to another area of her business that she feels less confident in.

Amy: Oh, my goodness, it’s so funny. I can totally relate. So yeah, I’ve got more comfortable with doing the like my client way.

Amy: But yeah, doing what I’m saying. Like my socials. Yeah. No, I don’t know if that’s right. I don’t know if that’s right. I don’t know if they’re gonna that’s gonna Yeah, totally. Yeah, total. It’s got to be perfect and procrastinating big time a lot.

Rebecca: Yeah. And so then what happens is you get out of alignment with who you want to be and who you say you are. And that feels uncomfortable, because you’re out of integrity.

Rebecca: It doesn’t feel right, though.

Amy: So true.

Rebecca: Yes. And so the answer to this is the same answer as before. But it’s also about understanding that you’re applying it to an area of growth in your business that feels unfamiliar.

Rebecca: Even though you’re great with client work, that doesn’t mean that doing your own socials would come naturally to you, it doesn’t mean that you’ll automatically do it like that.

Rebecca: Because when you’re doing client work, you’re asking the client to be visible, you’re asking that brand to be visible. When it comes to your own, it means that you have to be visible, and it means that you have to have a message, and you have to show up authentically.

Rebecca: And that’s an entire other area of vulnerability, right?

Amy: Entirely, my goodness.

Rebecca: And so when you’re in that area, what happens is the fi Centre in your brain triggers. And when the fear Centre in your brain triggers, it’s like alarms, alarms go off going, I can’t do this, this is too scary.

Rebecca: Let’s just stay safe. Over on the client area of the to do list. Thank you very much. And I’ll just do more client work and my socials will be ignored for another week. But it’s fine, because I feel more comfortable over this side of the to do list.

Amy: Absolutely. Nailed it.

Rebecca: The way to make that side of your business feel more comfortable is to do it.

Amy: Oh, I knew you were gonna say that. Yeah,

Rebecca: I know. I’m full of bad news. But to do it with the same attitude to understand that what you’re essentially doing is you’re training your brain to do something that feels unfamiliar.

 

Rebecca: And the more that you build evidence that you don’t die, and you show up visibly on social media, that you don’t die when you decide to go live, or you decide to write your message in a different way or in a way that’s very authentic and vulnerable to you.

Rebecca: What that does is build evidence that actually, not only does this feel in alignment, because this is who you want to be and who you say you are when those two things are in line, you feel much better because you’re coming from place of integrity.

Rebecca:  But what it also does is it widens your comfort zone for the skills that you can do with ease. Oh, but those skills are not built unless you do them enough to bring them into your comfort zone.

Rebecca: Yeah. So there needs to be some patience during this process, because it’s not easy, and that doesn’t feel comfortable and perfectionist, they see their shoulder going, but how do I do this perfectly.

Rebecca: The way you do this is imperfectly and intentionally imperfectly because you’ve only got so much time and energy and emotional, practical physical energy in a day, that you can’t expect yourself to constantly operate outside your comfort zone all day every day. It’s just impossible.

Rebecca: It’s just too exhausting. So instead, what I want you to do is to approach the discomfort area as a place of small successes.

Rebecca: So what would a small successful quack to just do that side of the to do list today, if you were going to have a small success, what would you do?

Rebecca:  And you might say that, you know, you might go live for five minutes, you might I don’t know whatever it is. You know what I mean?

Rebecca:  Like I do and even if that feels like No, that would be a huge success. Okay, drop it back, make it a really small success and then chip away at it that way that the thing that’s not going to work is if you raise the standards to before to perfect, so they become so overwhelming that the V Centre in your brain goes you know what? Just No, no, I’m not going there. That’s when procrastination will kick back in.

Amy: Yep. Yep. Makes sense. Yeah, totally makes sense. Like, you’re on my shoulder going, this is what you’re doing.

Rebecca: I’m not, I’ve just said this a million times. So yeah, yeah, sure, I’m not gonna light a bomb.

Rebecca: And I want you to know that you’re not alone. Because other people are broken, or there’s something defective about you.

Rebecca: This is how we are as humans, you’re not alone, because you’re entirely normal. Yeah, I’ve done this as well, and still do it in, in places of business that is completely outside my comfort zone.

Rebecca: It’s just that I now have shaped my business in such a way that most of my time and energy spent in my zone of genius.

Rebecca:  And still, you know, there are some tasks like writing books that is not comfortable for me, people might be surprised to hear that as an author, writing is not comfortable for me, it demands effort that I don’t always have.

Rebecca: I love the outcome of it. But sometimes the process is laborious. And I can procrastinate around that simply because I’m lazy and don’t want to use my brain.

Rebecca: And so there are parts of it that you just have to show up to do because you’re the person that does that doesn’t necessarily mean it’s easy. It just means that if you can shape your day so that you’re doing hard things at the time of day that you have energy available for hard things, then you’ll be more successful.

Rebecca: Okay. So, there’s that kind of, does that do perfectionism? And procrastination for you? Then, has that answered that topic as well as we can in a short period of time?

Amy: Yes, I really think it has.

Rebecca: Okay, can we talk about money?

Amy: Sure.

Rebecca: One of my favourite topics, I don’t actually talk about it all that often, um, in terms of the content that I’ve put out, but as my content is shifting towards intentional business mentoring, which is my favourite area.

Rebecca: Now, money is also one of my favourite topics, because I so believe in the idea that when good people make good money, they do great things, which is actually saying by a gentleman I saw speak, called Chris harder. And I just loved it so much.

Rebecca: When good people make good money, they do great things. And this is where I think we as women in particular trip ourselves up. Because we can have so many money blocks, man, I was gonna say mental blocks around money.

Rebecca: But we could also call those money bots same thing. Because we run stories around money and what it means to charge for our services, particularly and I love that you said this.

Rebecca: You said I just want to help people and somehow in our heads, that then the gates charging an appropriate amount for our services, because it makes helping Somehow, I don’t know, dirty.

Rebecca:  I use the word dirty because Nyssa raised that word with me when I was talking to her in her coaching session that we did for the podcast, she said that there’s something about she has a client who has financial hardship, and she said, there’s something about giving him an invoice knowing his financial situation that feels dirty.

Rebecca: And I don’t know whether that word stands out for you as well doesn’t.

Amy: It’s just sometimes it’s just that, you know, okay, I can’t even explain maybe not dirty maybe like that sort of icky. Yes.

Amy: You know, you just feel like, and because as I said, I get really invested with my clients. So I feel like I become friends with them.

Amy: And then, you know, it’s that whole, you know, but if I don’t charge anything for my services, we, um, you know, we’ll be broke.

Rebecca: Your mortgage doesn’t get paid. The kids don’t get. And, yeah, yeah, yeah, life doesn’t happen. And your business expenses don’t get paid for in, in which case, you’re actually paying for the services that you’re providing.

Amy: Yeah. So it is a real, I suppose, vicious cycle.

Rebecca: Yes, it is a vicious cycle. But what I want to come back to is this idea that when you charge, what you’re doing is contributing to an energetic exchange. And I don’t mean this from like a woowoo. perspective.

Rebecca: I although I do get a bit woowoo from john, but I don’t mean that in this case, what I mean is that money makes the world go round, especially in business.

Rebecca: When you’re offering a client an invoice to pay, what you’re giving is that client the opportunity to reward you with gratitude and with money for your services.

Rebecca: So the cycle that you’re creating is contributing to this energetic exchange of this thing that we call currency or money. But it’s actually a currency that contributes to both your clients, businesses expanding, and your own business expanding.

Rebecca: So this is the refrain that I want you to think about, I want you to think about it in terms of the service that you’re providing, which is essentially your skills and your time.

Rebecca:  And your knowledge, that packaged up is an energy and that energy helps your clients businesses grow, which is why they fall in love with you, and why you would probably end up becoming close to them.

Rebecca: Because when you have an investment, an emotional investment, as well as a practical investment in your clients results, generally they get amazing results.

Rebecca: And what you’re doing then is allowing the client to contribute to this energy flow by paying you in response. Now, that all sounds well and good, right? Sounds great.

Rebecca: Excellent. Thanks, Beck. Wonderful. But what happens when you have a client that either doesn’t pay on time. At the amount of money that you’re asking for, for a particular project.

Rebecca: Or just ghosts you, and you’ve got to constantly search or ask for that invoice to be paid? This is where I want you to think about the separation between you and other people.

Rebecca: Yeah, your state in the world and your worth, and your deservingness or deservingness of being paid, have nothing to do with that client’s own money blocks.

Rebecca: And this is the thing is that when it works, and you find the clients that your dream clients, and the exchange of energy between you is beautiful and smooth and characterised by mutual respect and appreciation.

Rebecca:  That’s wonderful. But it doesn’t always happen like that, right. And so when you get the clients where it’s not characterised by that, even if you, you kind of mocking and you had going, this is the last project I’m doing with these clients, it’s too hard.

Rebecca: What I want you to be able to do is to stop and to understand that this stuff is not yours to carry or yours to own. Because you still do dealing with humans. And when it comes to money, oftentimes money blocks get projected.

Rebecca: Yep.

Amy: That makes sense. Yeah, it does.

Rebecca: So it doesn’t mean that it’s necessarily going to be easy to follow up payments or anything like that. Oh, outstanding invoices.

Rebecca: But what I want you to remember is that it’s not yours. You don’t own it. Yeah. How does that sit with you?

Amy: Yeah, I do like the idea of it being energy. The energy that you’re talking about. But yeah.

Rebecca: And then the other thing that I want to talk about with regards to the amount that you charge. I did a mastermind recently, I loved it. But what I love most is, during the mastermind actually got to talk to the persons who ran the mastermind.

Rebecca: Her CEOO , and her CEOO, it was like the master strategy and systems. And she just had the most beautiful sense about her like she was I just loved her as a human. And one day she just dropped just did this mic drop, right?

Rebecca: She sits there in a coaching call and she goes pricing is it’s just like, text on a page. And then went What? And she goes, she goes, Yeah, it’s just like, set a numbers on a page mean something.

Rebecca: And I was like, No, you don’t understand. Pricing means everything. Because what happens if you price too high or too low, or people can’t access your services, blah, blah, blah, blah, blah, and she goes pricing as a marketing tool.

Rebecca: That’s all it is. And she says and she said you have the choice to charge what ever you want for your services. It has nothing to do with what anyone else is doing. It’s simply the price that you choose to put on your service or your product at that point in time.

Rebecca: That’s it. It doesn’t mean anything. And how people respond to your pricing means nothing about you. It’s about them and where they’re at. And then she also. And then she also said, how people respond to your pricing has nothing to do with you.

Rebecca: Not your business. Mind your own business. If you’re too expensive for someone mind your business. That’s not that’s their stuff, not yours.

Rebecca: And she’s she also said, there’s no perfect pricing for the, for the price that you want to put out there for your skills for your knowledge, it just doesn’t exist, you will be too expensive for someone and other people will think that your services are an absolute steal for that price.

Rebecca: So because there is no perfect pricing, you just need to understand that the story that you’re applying to your pricing is a story that you’re running in your head, it doesn’t exist in reality, because all that exists in reality is that there’s just some figures on a page.

Rebecca: That’s it. Yeah. Wow. Right. That’s what I was thinking. When I first I was like, What? Yeah, and I was waiting for her to apply all the reasons for why we should justify that price and how it how it relates to our skills and our worth and how much experience we’ve had in the past and what kind of results we’ve gotten for our clients.

Rebecca: No. no, it doesn’t relate to any of that. It’s, it’s a choice that you make, and that choice is your business. Yeah, you’re allowed to make that choice.

Rebecca: Because you run a business, you can price it however you want to. And how people respond to that is not your business either.

Amy: It definitely puts it in a different perspective, it does.

Rebecca: But what it also allows you to do is to choose your target audience based on how they respond to your pricing as well. It helps to narrow down who you’re able to serve.

Rebecca: Because if people aren’t willing to pay, what the price that you’re putting on your services, and you’ve decided that that price is helping you to create the lifestyle that you want, which is why we go into business as well as to make the impact that you want to make to help other people, then you’re they’re not your ideal client.

Rebecca:  No ideal client is the one who recognises the value in the service that they’re getting and contributes to that energy exchange between the two of you being based on mutual respect and appreciation.

Amy: Wow, that’s Yes, that’s really I don’t know my mind is going through.

Amy: Trying to explain that in words, so you can get an idea. You got the ratio? Everybody else listening? Yeah, wow. Okay. Yeah, my mind’s just blown moment.

Rebecca: So I’m not going to put any pressure on you to explain how your mind’s blown. And I just want you to sit with that and perhaps reflect on it throughout the day to day to see how if you were to approach invoicing.

Rebecca: You know, that monthly task of having to set up your invoices and send them if you want to approach it from the place of this is how I can contribute to this amazing energy exchange between myself and my clients. \

Rebecca: And this is also how I get information about who is not my ideal client. Oh, I wonder how that would might change the process psychologically for you. And because I’ve just absolutely smashed it. So much information.

Rebecca:  Let’s end here. So but I don’t drain your resources anymore. I’m so glad this is being recorded as well. So you can listen back in case there’s anything that you want to go over again.

Rebecca:  I want to I want to end by saying that I reached out to you to ask if you wanted to have this chat and you have just showed up. So vulnerably and openly and open heartedly that I just have so much gratitude for that.

Rebecca: Thank you for giving me the opportunity and the privilege of being able to go there with you to be able to deep dive into your business like this because it’s it’s my favourite thing to do.

Rebecca:  But I also understand that it’s not always an easy process. When you’re on the receiving end. It’s sometimes can be confrontational and emotional. So thank you for letting me go there with you.

Amy: Thank you. Yeah, I feel like I’ve got I forgot so much from like, short talk. Lots to sit on in thinking process. But yeah, no, that was Amazing. I’m so glad,

Rebecca: Can you please tell our listeners where they can find you, Amy?

Amy: Yes, I am @sugarpopsocial on Instagram and Facebook and sugarpopsocial.com.au. On the web, and that’s where you need to go.

Rebecca: Lovely ones listening. If you want to level up in business, as I said, earlier, one of the biggest gifts really I gave myself as an entrepreneur was to finally outsource my paid advertising because you don’t have to do all the things.

Rebecca: And in fact, I think the first time we fully release ourselves in businesses, when we accept that you will always hit a ceiling for as long as you try to do all the things.

Rebecca: So thank you so much, Amy, it’s been a pleasure to talk to you today. I’m going to include all those links in the show notes and you can access Amy if you want to follow those links to find her online and help you stop hitting that same ceiling as well.

Rebecca: Thank you, lovely ones. If this conversation has resonated with you, then my program Intentional Business, the experience for women entrepreneurs is for you. It’s a 12 week experience of intimate group coaching, amazing guest speakers and supportive community that’s designed to take you from where you are to where you want to be in business and in life.

Rebecca: Doors open for very limited spaces in February 2021. And if you want first access, then jump on the waitlist now. You can jump on the waitlist at Rebecca ray.com.au forward slash waitlist.

Rebecca: That’s one word waitlist. This is the most in depth transformative program I’ve ever created. And I can’t wait to see what’s possible for you on the other side of it. Lovely ones, thank you so much for listening to Hello, Rebecca Ray.

Rebecca: If you’ve got something meaningful from this episode, and the most meaningful thing you can do is jump on over to wherever you listen to your podcast episodes and leave a review.

Rebecca: Because it’s those reviews that help this podcast stay. Make sure to subscribe. And if you are generous enough to share this episode, thank you so much. I love seeing your shares on social media. So please tag me catch you next time.