Hi, lovely ones. This episode is devoted to helping you not only survive your launches but thrive through them. Because, please, I’m begging you can we ditch hustle and grind. And finally, welcome ease and flow.
Sustainable Business is the format of business that aligns with your time, your energy, and your capacity, not anybody else’s, but yours.
And that’s what I want to talk about today is how you put your work out particularly online, making digital offers to your audience without burning yourself out.
Before we dive in, I want to shout out Kts, who left a review after listening to the podcast Kts, said “amazing podcast. Dr. Rebecca Ray is amazing. This podcast is essential listening if you want to learn how to be your best self.”
Thank you so much Kts. Reviews make a huge difference to podcasts reaching more people.
So I just want to say a quick thank you to everyone who takes a couple of minutes to leave a review because it really makes a difference. And I’m so grateful.
Now, you might have noticed if you follow me online or if you’re on my email list, you might have noticed that the past six weeks, there’s been a lot happening quite a lot, a lot, a lot A lot.
We’ve had a live webinar with a replay, a five-day challenge that included audio worksheets daily lives in a private Facebook community, as well as managing the participants in that Facebook community.
I’ve participated in a six live Friday night lounge room tunes with my wife, Nyssa, which has been so much fun to connect with you.
There’s been countless social media posts and live check-ins. I’ve launched six new podcast episodes. And then finally, I also launched my flagship program intentional business a transformative experience for women entrepreneurs.
So that includes the content runway for that launch. So all the content leading up to it. It includes the email sequence that goes out to promote the new program, as well as the social media posts around it, and the preparation of the content for the course.
It’s a lot. And you know what, I’m not in the slightest bit burnt out. And I did it all, while continuing to serve my students in my self-paced courses in my student community.
While I edited my book on boundaries, so edits had to be done on the book as well, which is out in July this year, while I completed a pottery course for the hell of it.
And while I also showed up in the way that I wanted to as a wife, mother, friend, daughter, sister, etc, all the other life roles that I play. Now, I don’t say this to show off.
That’s not at all in my DNA. self-promotion is something I only do when I absolutely have to when someone else is usually pushing me to do it. Either my integrator, Leanne is constantly telling me to be more visible, or my publisher telling me to promote my books more, more more.
This is not about talking up my abilities to do a lot of work without burning out. Instead, I list out these things, because launching can be exhausting and stressful.
And it used to be that way for me. After one too many launches that broke my spirit because I burnt myself out. I committed to doing the opposite of that is launching from a place of ease and flow.
And I wanted to talk to you about that because I think it’s a really important concept to be able to capture, especially if you want to be in business for the long term. Especially if you want your income impact on your audience to not be limited by your own energy.
So as this episode is released, I’m on a launch recovery vacation. In between spa treatments, which are my favourite indulgence, and Nana naps, I want to share with you how I launch while honouring my introversion deliver as much value as I can to you, while still finding time for pottery and exercise and Toddler-ing.
How I plan for my energy to be limited because there’s a lot of other things in life besides business, how I recover from it all with intention, and how I make an impact from a place of ease and flow. That’s what I want to talk about today.
Lovely ones I want to talk about. How do we do all this? If we’re introverts?
How do we do all this If we’ve got other big things going on in life, like parenting little people, like maintaining all our life roles?
And how can we simply do a live launch in such a way that we don’t end up with negative energy reserves after that?
So firstly, let me talk about how I launched while honouring my introversion. I am 150% an introvert and what that means is my energy gets restored by being alone. And by being quiet.
So you very rarely see me out in the world and a party with a stack of people there with lots of loud noise. I’m just not a fan that really drains me.
However, you might see me at a speaking gig, where I interact with the audience afterwards as well, I can absolutely do that. And you might also be confused.
If you saw me in that setting and assume that I’m actually an extrovert. The thing is, I can do it for work, but it will still take a long time for me to recover afterwards. Like, you know, I’ll just need a week to sit inside my house, and not communicate with another human besides my wife and my child.
The same goes for live launching, being visible on social media showing up over and over again on video.
They’re not things that I love, but they are things that I’m very clear about will help me connect with you in a deeper way.
And so I do them because they support my work. But that doesn’t mean that just because it supports my work, it comes easily, or it doesn’t take much energy it does.
So when I know I’m going into a live launch, one of the things I very consciously do is remember that I’m an introvert, I use that self knowledge to plan when I’m going to go live, how often I’m going to go live, and what other things I can have going on in my life at the time to help nourish my energy back to normal levels show up in a mindful way.
So that means that although I do video, when I’m live launching, I also offer a whole heap of content in other formats that don’t take as much energy from me. So you’ll see emails, you’ll see quotes, you’ll see things like my five day challenge, the content is going out to you and it’s already been produced.
So during that time, you’re accessing emails that arrive automatically because we’ve already got the system set up. So that all I have to do is reserve my energy for the lives each evening.
You could even run lives during the day, I run them in the evening because that tends to be when most people can attend them. However, in future, I might also change that as well. Especially because I’m quite a morning person.
So it would actually fit for me better to do lives in the morning. I take steps to maximise myself care during live launching. So I have baths, I use room spray.
This might sound funny, but I have a really beautiful room spray that just smells divine and the smell of it helps me to stay calm.
I also plan in spa treatments, I plan in time to lie on the couch and scroll on my phone or read or whatever it is that I want to do in downtime, so that I actually have time for my brain to decompress.
And I also make sure that I’m supported when I have to do extroverted activities. Actually, I need to clarify I have to do anything. What I mean by that is when I choose to do extroverted activities, like live webinars, I make sure that I’m supported in that process.
So the live webinar that I did a couple of weeks ago on burnout, my integrator Leanne was present during that live webinars, she got all the links ready, she made sure that everyone that was participating in the webinar had their questions answered, she provided them with direct links to things that they needed for more resources.
And I wasn’t alone during the process. And that also helps to make sure that my energy is nice and sustained during that time. So that’s how I launched while honouring my introversion.
Getting to this place has taken me some time, and I’ll be completely transparent with you because honesty is my love language.
I failed at this so many times, maybe failing is not the right word. Basically, I burnt myself out so many times live launching that I committed to never live launching again, I actually got to the point where I really felt like live launching was not for me, it was too exhausting, and too stressful.
And I got to the point where even the idea of live launching made me feel tired before I even got to it. So I thought I would actually never live launch again.
And then when I came to a place where I figured out how to launch mindfully and not suffer for it, a whole new world opened up. And that new world allows me to live launch and still continue to provide value during that time, rather than just doing one or the other.
And the way that I do that is firstly, by doing as much advanced planning as possible. So we have spreadsheet upon spreadsheet as prompts spreadsheet. Actually, it’s only one spreadsheet, but it has lots of sections on it.
And we plan out everything from the assets that are needed for the launch, right down to sales pages, thank you pages, webinar slides, content for challenges, images for Facebook ads, images for different opt ins, that we’ve got a whole series of things, as well as every single email that’s going out during the launch period is contained on that spreadsheet.
And that means that everyone in my team, as well as me, because sometimes I’m the least reliable one in the team is aware of where we’re at in the launch and what needs to be done when it needs to be done by and what still to be done as we go through the launch.
What I also do is I plan out exactly what kind of value I want to give you during that time. And usually, that’s value related to the launch. So in this case, I’ve launched my flagship program intentional business.
So in the lead up to intentional business opening, I spent a lot of time planning out content that would help you work through burnout, that would help you identify self talk issues that would get in the way of you getting the results that you wanted in business, and also associated podcast episodes that I released to show you what it looks and sounds like when you undergo intentional business mentoring.
So all of those things are planned in advance so that I don’t get halfway through the launch and think, oh, my goodness, we haven’t offered you this.
So now it’s gone all quiet. And you’re not hearing from me because nothing content wise is planned.
I don’t leave myself in the lurch like that. I plan in advance. So I don’t have to think about it when my energy is getting used up during the launch, doing extroverted stuff.
What I also do is I plan the podcast episodes way in advance, and I batch those. And that’s what I’m doing right now. So I’m actually recording this episode before the launch is ended.
And this episode will drop after the launch has ended. And this is how I do it. today. I’m batching three episodes at once. And that means that my energy is available to be here recording this episode in a very present way for you rather than doing it at the last minute all the time, which is something I also find draining.
So rather than setting myself up to be drained, because I’m chasing my own tail, I’m batching these episodes in advance. And then I also plan email sequences out and I write those emails in batches as well.
So that means that the emails are written long before they go out when I say long before, not ages before because I still like to make sure that it’s appropriate, especially when the world is changing as much as it is on a daily basis at the moment.
And so what I do is I write the emails in advance but not too far in advance that by the time they go out, they don’t kind of match the world that we’re in.
So for the emails during this particular launch, I wrote them all about a month before we were actually releasing them. And then I actually check them the week before as well but it’s not i’m not writing them the day before they have to go out.
So there’s not that pressure around it. And then I also repurpose content as much as possible.
So there is an element of this podcast episode that is also going out in an email. And there will also be social media posts that will come out of this as well.
So that I can make sure that wherever you’re finding me, you’re also getting as much of value out of something that I’m producing. And I’m not producing it 15 times I’m producing it once and then dividing it up so that it’s useful across multiple platforms.
Now, what I also do to make sure that I don’t collapse after a launch is to plan for my energy to be limited. And I’m not one of these people, that is just go go go all the time. I’m not I just don’t function like that.
I’m Go go go for a few hours, and then I need to rest. That’s just how it is. I kind of wish I was one of those people that just never stops. Because I often fantasise about how much I’d get done, but I’m just not that person.
So instead, what I do is, again, using self-knowledge, I work for a few hours in the mornings, and then I tend to have the afternoons off as much as I possibly can. And as much as I can as well, I try not to do any work at night.
So sometimes during lunch, we’ve been going live at night, quite a bit. And that’s because that’s when Bennett is asleep, my son. But it’s also because that’s when a lot of you can afraid to be able to show up to the live.
So that’s planned, but that’s not a long term thing. I’m largely a morning person. So what I tend to do is capture that morning energy with deep focus on productivity. And then in the afternoons, kind of after about two o’clock, then I move into other activities that don’t require as much headspace.
So it might be returning emails, or it might be even just doing the washing or the housework, things that still need to be done, but they don’t require so much of my brain power.
I also honour the fact that launching drains my energy more than just my day to day life.
So I understand that self-care and recovery is essential during this time, once upon a time, I used to just ignore it and kind of feel like recovery was a little bit indulgent.
And I should just be able to cope with a live launch because I look around at other people and feel like they cope with live launching. And I don’t, what I now know. And this is just as a result of getting a lot more friends in the same space as me doing the same kind of work is when you actually see people behind the scenes, they don’t cope.
If you see them go go go go go then there is often a space after that, where they feel burnt out and they collapse. And they’re not able to operate at the same level as what they were prior to that particular live launch.
Now, then I have a recovery period, and I can often maybe back up and go again. But without putting time aside for self care and recovery during that time, then what tends to happen is eventually you’ll burn out from live launching altogether.
So in planning for my energy to be limited, what I also do is plan recovery. What I do around that is do things like I’ve done with this launch, where I actually book a vacation, before we’ve even started the launch so that I know that that’s coming up.
And that vacation is occurring at the end of the launch period, but just prior to the program starting. So that enables me to completely nourish myself and start the program from a place of empowerment, and a place of inspiration and creativity so that I can be with my participants in the program as present as possible.
What I also do when I’m live launching is I commit to making an impact from a place of ease and flow. And what I know about myself is if I get caught up in the culture of hustle and grind, by the time I get in front of my students or my community or the participants in my programs, I’m not who I want to be for you.
Because I’m too busy racing and being “busy” in air quotes. And that’s not who I want to be for you. So instead, I launch mindfully and understand that just as much as I’m out to serve you as best as I can, I can do so from a place of self preservation and honouring who I am and what my capacity is.
And so that means doing things like planning in vacations and planning in time out because that helps me be even better for you and when I arrive in front of you and finally, I recovered Have a with intention. And what that means is I literally plan after a live launch for recovery period to be there. I don’t ignore it,
I don’t pretend like, I’ll be totally fine. It doesn’t matter. I don’t need a week off. No. Instead, it goes in the calendar.
And I plan intentional recovery during that time. Now, this happens, no matter how the results of the launch pan out. And that goes for you as well. Lovely ones, it doesn’t matter what your results look like. S
o if you made 10 times more sales than what you expected, or 10 times less sales than what you expected, you will still always need space to recover, especially if you’re introverted like me, so I want you to plan for it.
Don’t ignore it, or leave it until the last minute and please don’t fall into the trap of just moving straight on to the next thing because that will only set you up for even more depletion.
And it’s a recipe for burnout and forgetting your vision. Sorry, let me set it again. It’s a recipe for burnout doing it that way. And you’ll also end up forgetting your vision and the impact that you’re here to make.
So in summary, lovely ones I want you to remember that live launching takes energy. Doesn’t matter who you are, or how experienced you are, it will take energy from you.
I want you to consider these ingredients to help make the process one that you can thrive through rather than just survive through.
- Consider launching while honouring your introversion. If you’re introverted like me.
- Plan for how you can deliver as much value as possible while still maintaining the rhythm of your daily life.
- Plan for your energy to be limited at times.
- Commit to making an impact from a place of ease and flow and recover with intention.
I hope this episode has been helpful for your lovely ones. I can’t wait to hear about the results of your next launches.
Please look after yourself during them. I’ll catch you next Tuesday bright and early at 6am when the next episode drops. Lovely ones thank you so much for listening to Hello, Rebecca Ray.
If you got something meaningful from this episode, and the most meaningful thing you can do is jump on over to wherever you listen to your podcast episodes and leave a review. Because it’s those reviews that helped this podcast stay.
Make sure to subscribe. And if you are generous enough to share this episode, thank you so much. I love seeing your shares on social media. So please tag me catch you next time.