Show Notes:

The episode that you’re about to tune into is with a participant of my flagship program Intentional Business, the experience for women entrepreneurs.

This episode will give you a feel for exactly what Intentional Business mentoring sounds like, feels like, what it’s like to experience this transformation firsthand. And if it sounds like you, I’d love to see you in round two of intentional business.

Just go to, I’d love to see you in the program.

Rebecca: Lovely ones, I am so excited to have one of my favourite people on the face of the planet with me here today. She’s a participant in my program, Intentional Business, the experience for women entrepreneurs, and she’s a powerhouse who has a tendency to perhaps do too many things at once.

Rebecca: Ashley greeno is a cookie artist and creative entrepreneur, who baked 10,000 cookies. That’s right. I’m not joking with that number of 10,000 cookies to save extra money for her family to adopt.

Rebecca: She is currently teaching online cookie baking and decorating classes and fostering three little ones.

Rebecca: Ashley, thank you so much for being on the podcast, I wanted you to come on the podcast so that I could show listeners what it’s like to experience intentional business coaching. And I just feel really lucky that that’s with you.

Ashley: Thank you for having me, I feel lucky to feel lucky to get to have a conversation with you always.

Rebecca: I love our conversations. And I want to start by thinking about what kind of mindset struggles are coming up for you in business at the moment.

Rebecca: I’m not sure where we’re going to go with this conversation. And I’m really excited to just let it go where it goes. But that depends on what is it that’s showing up for you.

Ashley: Yeah, so I know I’ve shared with you a little bit in the past, but where I think right now my biggest mindset struggle has been just kind of managing the overwhelm of life. And how that what that looks like with  business ownership, because I’m relatively new to entrepreneurship and owning my own business.

Ashley: And I kind of fell into it have interesting, creative way, I guess. And so I’m kind of right when I was getting that ball rolling. And now just the past year, we’ve all had a lot, I’m sure this past year, but sort of just figuring out how to deal with that overwhelm of life and putting that together with business and keeping things going.

Rebecca: Yeah. Where should we start with the overwhelm? So you alluded to the creative way that you kind of fell into entrepreneurship. Do you want to just give listeners a rundown as to how that happened? I love that story

Ashley: It is definitely a unique story. So it’s been about three years ago, my family and I decided we wanted to adopt. So, my husband, I have a daughter who’s nine. And we had secondary infertility after that and decided that we wanted to grow our family through adoption, which can be like 40,000 plus dollars for private auction in the US.

Ashley: So that wasn’t something available to us through our normal jobs at the time. So  I decorate cookies and sugar cookies, I had just always done it for fun and decided I was gonna sell 10,000 of them to save money.

Ashley: That was for some reason that that was my grand idea. So I announced to the world that I was gonna sell 10,000 cookies and did that in like 18 months.

Ashley: So I it was this incredible thing I like got so much support at this huge momentum, worked a ridiculous amount like very much fell into the hustle of working. I was working at the time and had you know a six-year-old and was just baking all night every night.

Rebecca: Essentially, your side gig, you did all of this on the side.

Ashley: Absolutely. But for that first 18 months, it was just as like, I didn’t even consider myself a business, which is kind of funny, looking back, but I was just putting all of that money, I was just considering all of that money for adoption expenses, and still working.

Ashley: And so it took until that 18-month mark where I thought, this is more than, like, this is really something. So I kind of got to the place where I realised I can’t keep working and doing this.

Ashley: So I need to pick. And I’ve always been, I’ve always tried, you know, side hustles and I’ve always been geared towards entrepreneurship. So when it worked, I just thought I’ll just go for it. And I left my job and made it full time a full-time cookie lady position myself.

Rebecca: I love that,  being a full-time cookie lady position for yourself, except it’s like #cookieboss, though, like?

Ashley: Absolutely.

Rebecca: So where’s it at now? Are you still cook baking? Oh, nice. Are you What does life look like for you now and what’s, what’s the business doing or not doing that you would like it to be doing?

Ashley: So this has been, gosh, definitely part of the like my unrest, they give this over this past year. I joined a coaching programme a little over a year ago, right before the pandemic hit, thinking that my plan was to slow down on the cookie production so that I wasn’t constantly the one baking and just like a one lady cookie machine.

Ashley: So my plan was to start doing I created a cookie course. And I was teaching lots of classes at the time. And I wanted to go a little bit more digital, I guess, like be an educator and so that I could kind of slow down my workload. And nearly immediately we had a pandemic.

Ashley: And just like, I don’t know, life got busy and hard. And I think it brought out a lot of my insecurities and like shame, things that were already there anyway, it just kind of like, piled on. So it was always easy to go back to cookies.

Rebecca: You can’t just drop in the same thing. No, she’s like, damn. What was existing there for you around? What was bringing up shame in the first place?

Ashley: Yeah. So I think I dropped that word. Because I’ve been it’s been such a journey for me to work through the way that shame consistently shows up to my business and tends to hold me back from performing at the level that I want to.

Ashley: So I think every time I thought about kind of levelling up like there was like, issues around money, but also around like leaving this thing that was doing well.

Ashley:  So the thing that people were praising me for and like, looked so good, the cookies, like selling a bunch of cookies. And then to just kind of walk away from something good for something better, has been really, really challenging. Because I think, I guess just being brought up that like you work hard for what you have.

Ashley:  And I guess I don’t say it right. But like the idea of leaving this thing that for all other purposes was working, even though it made me tired and overwhelmed, to produce,

Rebecca: Like it was working from the outside, and how do you have a vision for something more than something that was more freeing something that could potentially make you more money, but from a place of ease and flow rather than grinding yourself to the bone.

Ashley: Right, this idea of being able to give myself more like more space and freedom and still make money at the same time has been, like such a struggle for me to accept that.

Rebecca: That’s because it almost makes you feel like you’re ungrateful. In a way?

Rebecca: There’s some shame around not accepting just what is?

Ashley:  Yeah, and even almost just even like, I guess, lazy like that. Like that. I would want to not work like that. I’m afraid like, I don’t know, I guess I’ve always prided myself on being a really hard worker. And so the like letting go of that.

Ashley:  With cookies, it’s like you can work really hard and show people that Exactly how many cookies you made. So it’s like, it’s very much like, look at what I did with my hard work is proof.

Rebecca: Yeah, yeah, my productivity.

Ashley: Absolutely. And it, I feel like it’s easier for me to value something that I can hand someone like a physical product where when I step into the world of like teaching, especially in a digital platform.

Ashley: I think I keep coming up against this, like fear that what I have to offer isn’t good enough, or that I won’t like that I’ll disappoint people with what I’m giving them.

Rebecca: What you’re giving them is an intangible experience, and not a product

Ashley: Right. Like, what I’m giving them is essentially my knowledge. And so I think there’s just always this insecurity of like, well, what if that’s not enough?

Ashley: What if that isn’t good enough? Like, who am I adding, I have no kind of, like, certification or degree to say that this is worthy, valuable information. And so I think that comes up a lot.

Rebecca: Other than the fact that you sold 10,000 cookies in 18 months, off the back of a crazy idea that you just decided to do while you were working parenting, very likely wifing and running a household.

Rebecca: Essentially, running a business that you didn’t know was a business.

Ashley: So I have a tendency to like to consider myself as a creative person first and not a business person. So I think like, Well, the thing that I created is valuable. But what I could share with someone is invaluable.

Rebecca: So a business person and a creative person can’t co-exist?

Ashley: I do think they can and I’m learning how to step into that. Um, I know I’ve talked a lot about this in your group recently where I’m I’m in this new level of step trying to step into this role as a coach as someone who teaches other creatives how to create an income with the thing they’re passionate about.

Ashley: Because I do I obviously think it’s possible. But it’s taken. It’s like, feels very like it rubs wrong. You don’t I mean? Like it? Yeah, a lot of work to get comfortable.

Rebecca: So it sounds like you think it’s possible, but you don’t believe it’s possible. So there’s a there’s not an emotional grounding this level of solidity in the fact that you can coach someone from a place of worthiness, knowing that the knowledge and wisdom that you’ve gathered along the way is completely appropriate to charge for and that someone will receive benefit from that.

Ashley: But your rational brain says, Well, I kind of know it is. Hmm. But emotionally, there’s this app does not compute like.

Ashley: Yes.

Rebecca: And what shows up for you, when you watch it, other people sell their knowledge.


Ashley: Um, well, I, it’s what I want. I mean, I feel like it’s absolutely like what I want to do like I feel

Rebecca: so it inspires you to watch other people?

Ashley: Yeah inspired! I think it’s very impressive and wonderful. And I think I saw I don’t know exactly what it is hard for me to flip that switch, because I’ve I’ve purchased multiple products like that courses and followed other content creators and I, I never feel like it’s not valuable.

Ashley: I never feel like I think what I think is that the people teaching are qualified in a way that I’m not like they must be.

Rebecca: They must be.

Ashley: I think that that’s just always the thing that comes up is they must have some secret knowledge that I don’t have yet. Yeah.

Rebecca: Um, I just want to bring in some facts here before we work more emotionally. And that’s that so many people that choose to sell over the internet don’t have formal qualifications.

Rebecca: And those formal qualifications for people that often do have have those qualifications present might be a small add for a sense of authority or for credibility when someone goes to buy their stuff, but usually that’s around the fact that they’re selling some kind of concept that’s scientifically based or needs that qualification like for people that are selling money, advice and that kind of thing. But for people that are selling, they’re not knowledge that they’ve gathered.

Rebecca: One of the things I want to say that I really want you to hold close is that when you’re teaching in any form of education, who you are, is more important than what you know.

Rebecca: People buy who you are, they fall in love with you, and they buy you first and what you know, second. And for some reason, you’re devaluing who you are, as part of what you have to give the world and you’re just focusing on the outcome or the products that you can show people that is worthy, because the colours were pretty and you manage the colouring on the lines on the cookies.

Rebecca: I don’t know how you do that. But the tick tock videos are f***ing amazing. And I get addicted to watching them. That’s, that’s real, right? That’s tangible. But for some reason, there’s a block for you being able to acknowledge who you are as being just as important when it comes to connecting with people to be able to help them in the way that you want to help them online.

Rebecca: Not to mention what that would mean for your life, being able to be led from a place of ease and flow. Because it sounds like you’re bloody exhausted. Just really tired.

Ashley: Yes, definitely, to that this is like I’m like tired enough to drive. Some of the changes to work through some of the fear that’s been holding me back is the poll. I love that.

Rebecca: Can you please say that, again? I’m tired enough to drive some of the change, so that I don’t have to work so hard.

Ashley: Yeah, it has honestly taken me like hitting otter exhaustion to be like, Oh, I can’t do this anymore.

Ashley: And so it’s this thing, what I’ve noticed is this thing that I’ve had as a goal for a year, and I worked through a whole entire years worth of coaching every tool available to me, um, and just couldn’t get it to connect.

Ashley:  And then here I am, like, way beyond maxed out and exhausted and I finally am like, I just can’t keep making cookies right now. So I have to figure out something else. And what’s interesting is I I’ve taken action, in little ways, but I’m actually moving towards that, in in working through the things that were so freaking scary to me for so long.

Rebecca: So the discomfort of staying the same, fine became so uncomfortable, that that outweighed the discomfort of facing the fear to do something differently. So what action Have you taken?

Ashley: Um, well, so for one, we said yes, to a foster placement of three kiddos, five, and under a couple months, three months ago. So I really barely bake like way slowed down on the cookies that I’m making in the last couple months, just out of pure necessity.

Ashley: And so with that, um, I’ve also just realised a lot of the things I was doing to stay busy to feel like I was being productive, weren’t nearly as important as I thought they were because I’m done. Oh, and everything. So going. There’s that perspective,

Rebecca: I just haven’t done them and nothing’s broken.

Ashley:  So far. So good. So there’s so that has happened. But just more recently, I offered a I guess, like a trial run of some coaching. I’m working on this coaching course. But I wanted to test it out first to I just learned by doing I’m very, like jump into it.

Ashley: So I wanted to work some kinks out in real time before I offered a course. And so I just sent out an email to the people that follow me for cookies, and just asked if anybody was interested and had had three people sign up and pay to work with me for four weeks. So that’s very exciting. Brilliant.

Ashley: Yeah, so that is very exciting. And my first calls are actually tomorrow. So I had an interesting kind of perspective. today. I was prepping for that and just feeling again, like sitting with these feelings of fear that were coming up that I would.

Ashley:  I think I’ve I’ve gotten really good at connecting with people in marketing and sometimes I worry that I’m good enough at sales that I Like, over deliver and not be able to, or over promise and not be able to deliver. And I realised in just sitting with it today that my instinct was to go looking for someone else to validate me, instead of just when I sat with it, I know that I’m qualified to do it, I know that I can help the people who have signed up, I really feel confident in that, when I sat with it long enough, and didn’t just get really busy and stay distracted.

Rebecca: Yeah. So there’s a part of you that really does believe in the knowledge that you have to offer, and the space that you can create, because so much of coaching like this, and in group environments, as well, is about creating a space for people to be able to be vulnerably, courageous, you know, to show up as their authentic selves with all the imperfections that that contains, to be able to connect in a way to say.

Rebecca: I’m struggling with this, and I need help, and then allow themselves to be helped. And there’s something about when you sit with it, that allows you to know that you truly can do that you can create that space, you can allow people to step into that space, and then the knowledge that you have will help them.

Rebecca: But you have to sit there to be able to get yourself into that place in the first place. Because it sounds like if you stay at the surface level, you just get caught up in this story, this kind of script that your mind is running, that you’re not good enough.

Ashley: Right. And it’s even kind of subtle, because I think I present as very confident, like I’m comfortable being out there on social media and putting myself out there and trying new things. And so I get a lot of feedback that people perceive me as very confident, brave and whatever.

Ashley: And so it’s kind of this subtle, where I sort of feel like I’m faking it, like I’m like, Oh, you don’t really know it, I think that’s what comes up. And so then it’s, it’s like, I’m not confident, but I’m also not even being honest about not being confident. So then I it just gets stuck.

Rebecca: They’re stuck there, perhaps because there’s a disconnect between realising that most people feel like you do. Most people, I feel like it. I have imposter syndrome every day of the week. And the way around that for me is not to get rid of it. But to do it anyway, to just do the things you know, too.

Rebecca: When I have an idea and think I want to write this program, or I want to relate this next, my people are struggling with x. So I’m going to write something on that.

Rebecca: What happens when I release that is always this sense of Oh, shit, they’re gonna find out now, you know that I don’t really know what I’m talking about. And I’m just kind of scrambling with what I’ve got to put something together that I hope will be helpful.

Rebecca: But my experience of my work, because I’ve done it for so long now is just knowing that your your experience of my work is very different to my experience of my work. And I think there’s this duality of being an entrepreneur, and understanding that the other entrepreneurs out there doing it feels exactly the same as you, they just are doing it anyway.

Rebecca: And you’re seeing the pretty Tic Tok reels or what on a no, tick tock slash rails. I don’t know, I don’t do the things. You know what I’m talking about, they see what comes out, out sorry, they put out what comes out and looks pretty and everyone thinks the same as you as they’ve got their shit together.

Rebecca: But behind the scenes, they feel exactly the same as you. And then there’s also your audience’s interpretation of your work that will be dramatically different to how you interpret your work. Because you don’t have an outsider’s perspective.

Rebecca: You’re creating your work as opposed to receiving your work. Yeah. And that sounds like to me though, that there’s this push, and push, push, push, push until you’re so uncomfortable before you give yourself permission to do something different rather than just saying.

Rebecca: Look, I’ve got these vision for my business. And it involves working more online with less the pressure of having to create physical products and get them out to stores and whoever sells them on your behalf. I don’t know what that’s called. vendors.

Ashley: Oh, yeah. vendors. Yeah.

Rebecca: Is that right? Okay. Um, you’re pushing yourself to the point of almost burnout before you’re allowed to want more for yourself to want different for yourself to be able to Want ease and flow as opposed to hustle, hustle, hustle, because apparently, hustle is attached to worthiness, and ease and flow is attached to laziness.

Ashley: Definitely, I mean, I’ve definitely seen that pattern to the point where, last year, last holiday season I had, after spending months, like trying to figure out how I was going to do online courses, and go, you know, try to tend to towards the ease.

Ashley: I just got such a response to cookie orders that I, like blew up. I mean, like, like, I did five times my normal sales in the fourth quarter of last year, like this massive like, and so then I just was like, well, maybe this is what I’m supposed to be doing. Like people want the cookies.

Ashley: And I just went nuts with it. And then when it was all said and done, it’s like, I barely even paid myself anymore. Because I was just like, I that was a really interesting, full like, moment for me to stop and really, really reflect I was I worked so hard, like, really burned myself out over through that holiday season.

Ashley: And at the end of the day, I didn’t have any more freedom, like financial freedom to show for it, which is the whole reason I wanted to work for myself was to have freedom not to work more than I ever did.

Rebecca: Working harder is not getting you to ultimately where you want to go?

Ashley: Right? which feels like that’s the thing I’ve been told forever. Like, that’s the story that I grew up on was if I work hard, I’ll get what I want. And I couldn’t possibly work harder. And I, it’s, I don’t have what I want.

Rebecca: I love how you laugh when you say that out loud. And the pieces of the puzzle drop together.

Ashley: Here it is.

Rebecca: There’s so much of making sense of our human experience, isn’t it? It’s like, Oh, actually, this is not working

Ashley: How about that and I can’t do more things on and make it better.

Rebecca: Yeah, I’m still doing the same thing and expecting a different result. Interesting.

Ashley: It is interesting.

Rebecca: Yeah. Can you tell me about the vision. So if we could just very gently put your feet to the side for a moment, and your self doubt, and your struggle with feeling worthy and knowledgeable enough and all the sense of uncertainty around stepping into the vision, we can just put that to the side for a moment.

Reecca: Can you describe as much as possible from a place of possibility? what your vision is for your business?

Ashley:  Yes, I can. So this is, is actually interesting. I don’t struggle with setting a vision for myself. Like interestingly enough, I can create this beautiful vision. The piece that’s missing is like thinking I guess that I deserve that vision.

Ashley:  Because my my real vision that I see myself in and then I would love, is the freedom to live my life on my terms. So I feel like for so many years, I my whole adult life.

Ashley: I never quite feel like I can fit into the right box, if that makes sense. So like, I got married super young and no my friends were yet and I had a baby sooner than anyone else. And then when everyone else was having babies, I was having infertility and like just all these little things like I’ve always dreamed of travelling and just living a different life not like settling down in the suburbs, you know, like it just has always been different.

Ashley: So my vision would be that I have time to enjoy my family and adventure and see the world and travel and just like live that kind of life. Which is why I can’t have a cookie factory.

Ashley: I need to have something you know, something portable and movable. So that’s the idea and I am always deeply drawn to helping people like find what find their thing too, I guess so like even in cookies.

Ashley: I got to connect with people and hear their stories and send cookies to their loved ones. And during COVID and like help celebrate special things, like, it’s always been a deep connection thing for me.

Ashley: So the idea of helping other people who have like a, you know, they’re bakers or artists and have this creative thing and want to be able to like give themselves some freedom, financially, if I could help someone see their value and get to that place. That’s what I would love to be doing.

Rebecca: And technically, you could do that anywhere. Well, the breath, the breath that you just took, right then was the sense, I could see it in your entire body, your entire body relaxed, like, oh, my goodness, if I was doing this, this would be my place in the world. This is what you’re working towards.

Rebecca: And yet, the thing that you want to help other people do is the thing you’re having difficulty giving yourself permission to do, because it’s doesn’t fit in the work harder, hustle more, have more to show for it box than apparent, apparently, you’ve been told you have to do in order to be working. Right.

Ashley: And I think because I have the way that I’ve kind of taught myself and pieced it together on this, like road to entrepreneurship.

Ashley: I think that I worry what if I teach people the wrong way? Like what I don’t want people to take the hard way. Like I’d like to be able to help guide them to an easier way. But that’s not the way I took. So I worry what my experience does more harm than good.

Rebecca: Yeah, hold on a second. I would say it’s you taking the long way. That is exactly what makes you the person to show people the shorter way. Because you didn’t know what at the time, you had to work it out the hardest way.

Rebecca: And I’d argue that that’s what most digital courses or coaching programmes do is show pro show people are quicker, faster, easier way, potentially less costly way, then, of getting from point A to point B than what people would otherwise be able to figure out for themselves.

Rebecca: The thing, though, if this is you offering you as part of that, right, this is people getting access to the piece of brilliance that you are, alongside the knowledge that you know, that’s this is where I want the Connect to start being cultivated is that it’s not just the knowledge that people are buying, it’s the fact that people are buying you because they want the knowledge in your voice.

Rebecca: They want the knowledge delivered to them in your way of delivering it to them. Because that’s the way they need in order to be able to hear it, we could say exactly the same thing or deliver exactly the same concept. But your audience needs it to be in your voice. If it comes in my voice. They either don’t hear it, it doesn’t make sense to them, or it doesn’t resonate.

Ashley: Which I do I know that I know that that’s why I connect with certain creators and why I followed their content and purchased their courses. I’ve even told friends who are working through this process the same thing. I’ve just struggled to actually act on it.

Rebecca: It’s always had it when we have to do it for ourselves, right? The thing I’m gonna say next might surprise you, though, because I’m not going to in this episode with a recipe for worthiness. And this is the tough part.

Rebecca: And the part that might possibly make you want to slap me because I don’t, I don’t have a nice neat answer for worthiness. I don’t believe that we get to a place of feeling worthy. And that’s it. I don’t believe we get to this destination called worthiness as human beings.

Rebecca: Because of the way we’re wired from a DNA perspective, to constantly be preoccupied with belonging, you know, and once upon a time 100,000 years ago, that meant belonging with the clan and making sure that we were doing things to contribute to the clan and measure up make sure we were being good enough so that we had access to a whole series of resources that helped to continue our survival really, you know, like food, water protection and the chance to reproduce they were really valuable things and after survival after food and water and and general safety.

Rebecca: Our next biggest struggle as human beings is this struggled to belong. And so I don’t think we’re ever going to turn it off. I don’t think this is a case of me giving you some kind of false solution that you can get to a place where you feel this enduring sense of worthiness.

Rebecca: But what I will say, when you do the thing, when you just show up and you start enacting the pieces of your vision, one after another, what happens build evidence in your brain for self belief?

Rebecca: Self-belief is built through action, it’s hate, fluffy, you can’t see the dog that just walked behind Ashley, but you’re missing out as a result of not saying happy.  self belief is built through these tiny steps of actions so that your brain goes, Oh, I can do it.

Rebecca: But those tiny steps just happen over and over and over again, sometimes to the point where you don’t realise how many tiny steps you’ve taken to get where you are, until someone asks you, someone asks you to look back three years ago at cookie number one of 10,000, to see what Yeah, to see what you’re creating today.

Rebecca: Right, and what what you’re doing now, with when it comes to self belief, is you’re starting again, because you’re pivoting into I hate that word. And I can’t say that word without thinking of Ross from friends.

Rebecca: I’m gonna say transitioning because you’re transitioning from cookies into a digital environment where you can create offers that don’t demand so much from your body. And so what happens in your brain is your brain goes shifts, we’ve not done this before. And I’m not sure if we’re the person to do it.

Rebecca: So you feel all these fear and self-doubt and uncertainty. And what happens is, then you take a step, and you fail, and you practice and you fail again, and you practice, and then you improve, and you practice and you improve, and you practice again, and then you take another step, and you get to the point around the circle, where at the top of the circle, you level up.

Rebecca: And then it starts again, the fear comes in and goes, I’m not really sure we’ve done individual coaching, but can we do group coaching? I don’t think we can. That’s too much. I don’t have the knowledge to do that. I’ve never done it before. Right? And then you take the steps and around it goes.

Rebecca: And while you’re doing that your brain starts to go, you know what, zoom calls, oh, my God, it’s so easy. That’s so 2020 or so like that back then, you know, it’s not even a thing, I don’t have to think about any more, you’re going to get to the point where your brain goes individual coaching, I can do that with my eyes shot group coaching, though, that’s another thing, I’m gonna have to think of a program that I want to take people through, and really step that out, because I’m not sure yet.

Rebecca: And that’s going to come with a truckload of fear. And this is how we do each step of business. Along the way, what happens is, the connection with your people itself replaces your need to feel worthy 100% of the time. But let me explain that in a better way, doesn’t really replace it.

Rebecca: It’s like the purpose living out the purpose that you want to make the impact on your people, the way you do means that it’s worth showing up despite the imposter syndrome. And despite the fear, and despite the sense of unworthiness that you might hold every now and again. Because at the end of the day, you get to say, I’m living purposefully and meaningfully and bravely. And this is what my 80 year old self would want.

Ashley: I can definitely I can see that because I can see why I was brave enough to start in the hole in the first place. Yeah. Because my eyes were so solidly on this vision of my family expanding that I was, I was willing to look silly if I didn’t sell all 10,000 or like, I was just willing to risk it.

Ashley: This was how bad I wanted that thing. And so I can see. That does make sense, I think, maybe just more focus even on that. What that next step of the vision is what like what it feels like to do that level up so that it’s worth just taking the steps anyway.

Rebecca: So what could you do to help this vision become more real so that your eyes become solidly focused on it? Yeah,

Ashley: so the thing that I have been doing this last couple weeks is I actually my husband has joined in in a way that like is usually this has been my thing, like he works in life, you know, like I get a normal job. And then this is my ideal and just recently he’s kind of Join me in like we’re taking a course on Facebook ads and kind of learning how to do maybe this next step like the ways that he could support and kind of learn this world with me because this vision that I have.

Ashley: I realised Oh kinda only works if he’s also mobile, because the job that he works here only allows him to work here. So kind of sharing that vision with him and really, like, I guess, just letting him in on it like, like, letting it be big enough to share and want together instead of it kind of just being like, my secret thing has been, feels really powerful to let it be my real vision and not just kind of like, my own secret.

Rebecca: Have you discussed the vision with him? Uh huh. Okay. Discussions can really help the vision come to life? Hmm. The more you talk about it, the more it helps the vision have a life of its own that you’re moving towards? Yeah.

Ashley: So we’re just in the beginning stages of like, we’ve just started having these conversations of like, well, what if we did like, what if we could move anywhere we wanted? Like, kind of just realising?

Ashley: Yeah, that like we are in a place where we could do some travel? And what if we had an income that allowed us do and so it’s, I think we’re still very tentative and need to work on kind of some more confident language when we discuss it. But we’ve started reaching this point where we’re both like, Oh, we both would like that. Like, it turns out, like, maybe we both have this little secret desire to do that.

Ashley: We’ve been too scared to say it out loud, you know?

Rebecca: Now you’re being completely honest with one another, you realise that you’re still on the same page. It’s hurtful.

Ashley: Yeah, absolutely.

Rebecca: The other tip that I’ve got for you, and you don’t have to do this, but I just want to appeal to the creative side of you. And this might work is bring your puppy in this is to bring your vision to life through pictures.

Rebecca: So I wonder if it’s worth spending an hour or so at night after the kids have gone to sleep. And literally cutting out or printing out pictures that represents the vision that you want to bring to life.

Rebecca: It could be everything from a picture of someone working on a computer from the beach, or from your ideal location to the town that you would love to live in for a short period of time to the van that you want to travel in whatever that’s going to look like. Rather than pouring all your creativity into the cookies, which I know you still do a small amount of take some of that creativity just to spend time with the vision right now.

Ashley: Yeah, I like that. And that’s something that I think I’ve been noticing that I’m missing anyway, is I’ve spent for so long, I’ve channelled all my creative energy into this thing that’s profitable and productive. And I’ve not spent a lot of time just creating, because it brings me joy. So I like the idea of doing that as a project.

Rebecca: So can you do that and report back please? Because I would love to know how you feel when you do that. Okay. Thank you. How are you feeling now?

Ashley: Good, l I feel like there’s, I feel like it still feels big to me like there, I still feel like I have a lot to kind of work through. I like the idea of doing like turning it into a project like as a way of kind of sitting with it and letting it sink in.

Ashley:  But I like that idea of focusing more on those positive outcomes that are my like that I want to get to, instead of always focusing on how scary it is to take the next step.

Rebecca: Yes, absolutely. Ashley, thank you so much for your time today as intentional business, we’ve spent some time together. But it’s such a privilege to be able to spend a chunk of time with you one on one.

Rebecca: I’m just so grateful for your vulnerability and your authenticity and just your sunshiny warmth that I can’t get enough of thank you for being I’m so, so happy to exist on Earth at the same time as someone like you.

Ashley: Oh, I love you.

Ashley: Thank you. Thank you for having me.

Rebecca: Can you please let the listeners know where they can find out more about you?

Ashley: Yes, so I am the most on Instagram @tenthousandcookies. That’s where all the fun videos and things are

Rebecca: 10,000 cookies the words isn’t it

Ashley: Cookies. And then my website is saying @tenthousandcookies, spelled out.

Rebecca: So thank you so much. I’m so grateful for your time and I can’t wait to see this vision come to fruition.

Ashley: Thank you I’m excited.

Rebecca: Lovely ones. I hope you enjoyed that episode as much as I did. If intentional business mentoring sounds like you if it sounds like exactly the thing that you need, I would love to see you in round two of my program Intentional Business, the experience for women entrepreneurs, you can sign up at

Rebecca: Lovely ones. Thank you so much for listening to Hello, Rebecca Ray. If you’ve got something meaningful from this episode, and the most meaningful thing you can do is jump on over to wherever you listen to your podcast episodes and leave a review. Because it’s those reviews that help this podcast stay.

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